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Hi Jonathan, Posting that very clear explanation of how tracking works (and where it doesn't) where people are sure to read it when first signing up would avoid a lot of disappointment. Given what you have explained, it seems logical that plain text emails also would fail to register as "opens", unless, a link placed by the sender (me) was clicked on by the recipient. Is that accurate? Thanks, Tom D
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Hi There- Well, I've been waiting since December - or was it January - when Jonathan promised we would get a simple reporting function allowing us to find those who: a) hadn't opened emails in some time b) opened emails consistently. It is just plain common sense to be able to reward both of those groups. It leads to good feelings and more business. Acutally, I've been waiting since I discovered this lack in '05 after about a year with Constant Contact, when I had enough history that this data would be useful. The ability to see this data only one email at a time is very restrictive. I've sent out over 100,000 emails in the last twelve months. Do you really suppose I am going to go through each one to get basic data? After 7 years of patience and work arounds, this is leading me to conclude that Constant Contact is only for hobbyists or the very small not-quite-a-real business. Sincerely yours, Tom Dotz
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Hi Jonathan, AS to how I would use the information, for the first issue, opens over 90 days, by cross referencing the report data with my sales data, I could find new readers who are buying, long time readers who are buying, regular readers who aren't buying anything, and so on. I could then address offers specifically to these different groups, and hopefully be better able to serve them. Also, I think, depending on the format of the reports, I could find people who have been on my list for some time and sort them by frequency of opening, and address those groups specifically, and more gently and less intrusively than a "please resubscribe" request. As to the second matter, I could start to answer a question that is really bugging me. While my unsubscribe rate has really climbed over the last two years, I can't tell where in my demo I'm losing them. Is it when they first subscribe, or after some time? If after some time, how long? For instance, knowing this data, if I found that the average drop out was at six months, I could start special efforts to re-enthuse these folks before they drop out. It seems the technical solution would be as simple as having a separate date field for "unsubscribe". Naturally, that would increase the size of your database, but storage is awfully cheap, and the value to your long term customers would be substantial. Thanks for your interest in these questions. Best regards, Tom Dotz
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Dear Jonathan, Congratulations on your position, and to CC on finally taking the issues in this thread, and reporting and analytics, seriously. Like many of your other customers in this thread I have been with CC some years now. One of the chief reasons to stick is to develop a database of my customers' behavior. The reasons are many, and important. Here are just two: One, it would be really nice to be able to reward my loyal readers, don't you think? IF I could find them, without tedious work,and IF I could go back more than just 90 days?!! (length of opens stored). Second, it would be VERY nice if I could find out whether the people who are dropping(unsubscribing) are newbies to the list, oldtimers, in between, or what. (what's their reason/disappointment? Yes, I can survey, and no, they don't respond in any numbers that would allow meaningful analysis. At present, when a subscriber "unsubscribes" the unsubscribe date OVERWRITES the date that subscriber was added. THE DATA IS LOST! FOREVER!! So even if I export the data to Excel, I see...NOTHING but the date the subscriver left! This is crazy! What's the point of having a db if, by design, it deletes some of the most elemental data beyond the contact info? I Don't mean to go on, but this has been driving me nuts for years now. Is this anywhere on CC's radar as a "must fix"? These two are such basic metrics I am astounded CC ignores them. Perhaps in those days delivery was all that mattered. Let me tell you, it's a different world today. Please let me know if and when CC will conclusively satisfy these needs. Sincerely, Tom Dotz
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