For our emails, I primarily use article blocks and I wanted to see if there is a way to create an email that will add / hide blocks as they apply to the contact. For example - I work for a radio station group - 3 stations: WFPL, WUOL & WFPK. Some of our contacts want to receive information for just WFPL so they only get the WFPL newsletter. Some want WFPL and WFPK, but not WUOL so we send the WFPL and WFPK newsletter (2 seperate emails) to them, but not the WUOL newsletter. Some ask for info for all 3 - which means 3 seperate emails. Some of the information is repeated in every newsletter (for example - some promotion that applys to all 3 stations) and so it creates some duplication among emails. I'm hoping there is a way to code the article blocks. So that I can then code the contacts themselves to receive only 1 newsletter with the appropriate station-specific article blocks. Essentually providing the contacts with the info they want, in 1 newsletter vs. 3. Obviously I'm not super tech savy so any help / recommendations you have will be helpful! Thank you.
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I haven't found a difinitive resource / tutorial on creating dynamic content for email marketing. We currently send 3 (for the most part) content specific, biweekly newsletters via CC and would like to create 1 newsletter with dynamic content in order to avoid content duplication for our contacts. Some of the content is duplicated between newsletters. Thank you!
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