Hi @user640198 ,
Great questions! I will address them in the order that you laid them out in.
1. The email frequency differs from person to person, and really depends on your audience. It's good to make sure you are setting the expectation of how often your audience will hear from you. Will you be sending weekly, biweekly, or monthly emails? It's always good to address this in the first email that you send out to them, so they know what to expect. We see people do all types of frequencies, but we generally recommend not sending more than one time a day to the same audience to avoid being marked as spam. As far as your sales flow, that is entirely up to you. Do you have a website that people can book with you on, or buy items? It's best practice to include a call-to-action button that people are able to click on to drive them to your website.
2. The subject line is entirely relative to the content of your email. Here is a guide on drafting a compelling subject line, depending on what your goal is.
3. The content of the emails, similar to the subject line, is entirely up to you. Again, it all depends on what the end goal is when reaching your audience. Here is a guide on filling newsletters with engaging content for your readers.
4. Creating a great looking email is very subjective. We generally always recommend matching the email colors and fonts to match your branding. If you have a website, you can match the email to look similar to the website. You can then use that template as a master template, and the content can be switched out on every send. If you don't want to design a template from scratch, we have tons of email templates that you are welcome to choose from and customize however you would like. We also have an amazing design department that you are welcome to work with to help you create a template for an extra fee. For more information on that, I recommend giving our support team a call at 866-289-2101 and let them know you are wanting to purchase a custom template.
I hope that helps! Again, we do not have any specific numbers for frequency, but it's always good to make sure that you are keeping an eye on your reporting. Your reporting will help you to discern how often people are opening, when the open rates are the highest, what links they are drawn to and clicking on, etc. Please let us know if there is anything else we can do for you, and for a full walkthrough of the product, it might be good to give our support team a call. They provide live, 1:1 assistance, and can be reached at 866-289-2101.
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