We are a property management company and we are using Constant Contact for all of our resident communications. Previously I had this service built into our leasing software. Through that software, we were able to distinguish email campaigns as being marketing related vs "business" related. This allowed us to follow unsubscribe rules in regards to emails about things like events, donation campaigns, company news, etc. but retain our ability to communicate about important things like snow removal or cold weather warnings, notices about the buildings, etc that are not subject to CAN-SPAM. Is there some sort of workaround that will allow me to email residents who have previously unsubscribed about important building information?
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