We have run a few Facebook Ads campaigns ourselves and have also exchanged information with other businesses who did the same thing. The conclusion we reached is that most of the time Facebook ads don't work, with a few exceptions, though. The ads worked great for promoting a vacation destination, for example. I agree with previous replys, people's mindset on Facebook is very different than Google. Yet, there seems to be a few areas where people's attention gets grabbed and, with the right message, encouraged to perform an action (like a page, visit a website, etc).
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