I've compared/studied the different times I've launched my newsletters, purposely varying the launch times to see how it would affect my "open" rate...t have come up with basically the same thing...just before lunch time - about 11 am - is when I see the highest rate. Although I know the percentage rate varies per industry, you appear to have have a very good open rate - congratulations!
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Hi Andrew - I just realized this section is available in Constant Contact so came here to check it out (I do about 6 newsletters a month for a magazine sales rep firm (we sell advertising for a few different publishers). Anyways, came across your need for a critique and thought I'd check it out. My thought below... Your newsletter is very eye appealing! I like that there's a picture at the top - it pulled me in. I think it's also great to see a picture of the person involved in the newsletter - you (and, might I add a very attractive picture : ) The colors in the newsletter are very soothing. Nice font - easily read. I like that you wrote a bit of an article and then there's the option the read the full article so there's not too much text but gives the reader a taste. A suggestion I have is perhaps adding a coupon for a discount at the bottom or somewhere within? I wish we could use one but our campaign doesn't really lend itself to one (tried it but no takers). This might be something worth checking out. It's really a great newsletter. May I ask, for your business category, are you getting a good "open" rate? What percentage of opens do you get? Good luck with the business and the campaign. Paula S. Grayslake, IL
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