Good spacing, lots of info... but that may be the problem. Your 'learn more' image is significantly down the email long after you've already given a ton of information. My reaction was, "OK, they already told me a lot... I get it...", so I would have had no need or desire to click to learn more unless I was truly enthralled with wanting to be a part of it. Everyone hates 'click bait', but there's a fine line between appearing as trying to 'click bait' and giving just enough information that people really might want to read more. Good luck!
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I noted this before in passing, but this time, it's an obvious problem in survey reporting. The summary: 1) I have a survey that is running with multiple questions that are a 'choose 1 answer' question 2) None of the questions are 'required' 3) The survey has a HIGH response rate and about 70 to 75% are completing the survey in total THE PROBLEM When looking at survey results, the 'NO RESPONSES' are included in the 'percentage' of each answer meaning that the reported percentages are FLAWED when I look at them. An example: For me to get a legitimate percentage of each actual answer, I need to recalculate MANUALLY to see the actual size of household of my actual question respondents. If the reporting was truly effective, it should also include a column that says 'percentage of those who responded' or something like that... Yes, it's one more column, but it's one that seemingly, should be there.
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