Peter: I read someplace that a subject line that begins with an action verb is a good place to start. This is more difficult that it sounds. With regard to your subject line here, if I were to receive the e-mail I would delete w/o opening because I'm pretty sure higher interest rates won't affect my personal finances, but could I be wrong? So what about telling me how I'll be affected rather than asking me how I'll be affected. I'm not a financial genius. But, then we get into audiences; maybe your audience does know. Just one guy's opinon.
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