As if I didn’t already spend enough time taking the ugliest selfies possible, today Snap Chat unveiled Chat 2.0.
Chat 2.0 gives you the ability to chat through text, video and voice with only a few taps on the app. The biggest update to the platform is the ability to video chat. Now you can send text, pictures and stickers during your call. According to Snap chat’s CEO, Evan Spiegel, the thought behind this major update was “we want to give users the ability to say what they want, how they want.”
Text chat also received a massive face lift with the ability to upload multiple pictures at once as well as sending active hyperlinks.
Another minor update made by Snapchat is the auto advancing of snap stories. Once a story ends the next will begin playing automatically. Sit back, relax and watch all the cool **bleep** your friends are doing.
Snapchat has become more than just a photo sharing application. It has become a multi-media communication tool. This new update will open doors for monetization with live stories from major companies and discover channels that are filled with ads.
The latest version of Snapchat is currently available for download from iTunes and Google Play.
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When you think about branding you think about your logo, a catchy slogan and graphics, but it's much more than that. Branding plays a part in every aspect of your business from your product or service all the way down to the customer experience. The main goal in your branding is to get people excited about working with you.
While your company may not be as large as Nike and their "Just Do It" campaign your branding startegy is just as important!
1. Build a Brand That Connects With Your Customers
Good brands connect with you visually, GREAT brands connect with you emotionally. When a customer engages with your company and products the goal is to give them what we call the "warm fuzzies".
When a customer buys into your vision they become your brand ambassador. Ads can tell your story but your customer base lives it!
2. Stay On Track
When new goals and plans arise it is easy to get off track. Having a solid brand will keep you focused on fulfilling your company's mission.
3. Motivate Your Employees
Establishing a clear brand startegy will keep your employees focused on the goals you have in place. Build a brand startegy that will motivate them to come to work everyday. Your company is as strong as those who work for you.
4. Build Expectations
When a customer buys your products they want to know what they're getting. You should create a brand that clearly states who you are and what to expect when you interact with your brand.
5. You're Not Like Every Other Company
Your brand should set you apart from your competitors. Why do you choose to buy a $40 t-shirt when you can get a t-shirt for $10 somewhere else? We buy into the story and the branding that company is telling us. Differentiate yourself by your product and customer service.
6. Build Your Brand Recognition
When you think of McDonalds you think of the golden M, When you think about Nike you think of the swoosh, this is brand recognition. When someone sees your logo they should be able to relate to it and pick it out from a crowd.This may take awhile but steady growth will help you build your brand recognition. Engage on social media and begin building your digital footprint.
7. Create a One of A Kind Experience Everything from your product all the way down to your employees needs to be one of a kind. When a customer purchases your product or engages with your company you need to create a satisfactory experience. This one of a kind service will trickle down to excellent reviews, as well as returning customers and referals.
A strong brand won't develop over night, keep at it and it will pay dividends in the long run. Building a brand is a marathon not a sprint!
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In 2015, mobile devices have changed the online shopping landscape. Online shopping has become more social with the use of Facebook and Twitter. Pinterest is also cashing in by releasing their "Buy it" button right on their app.
These new shopping trends are forcing small businesses to get creative. The mom & pop shops can now compete in the social media space with the bigger players in the market. Here are some tips small businesses should keep in mind with their social media strategy.
Social media is platform for relationship building. Businesses will be able to connect with their customers on a more personal level. In addition to promoting deals you can utilize social media to build brand ambassadors. Potential customers will react differently when their trusted friend, family member or colleague tells them about your brand.
Customer Service is KEY
Customers are no longer inclined to fill out a contact us form. They want immediate responses and what better platform to get their voices heard than social media? Stay proactive on customer service issues and look to build positive experiences for them.
Get Your Voice Heard
You can reach multiple people across multiple channels by the use of the all powerful "#". For some this is a pound sign for others this is a hashtag. A hashtag filters posts for a specific topic. This will help you track your social media efforts as well as engaging people on certain topics.
Add an Online Store Directly On Social Media Platforms
Facebook and Pinterest have made it easier than ever to sell your products on social media. On Facebook customers have the ability to buy products without ever leaving your page.
By utilizing these tips you can provide a wonderful shopping experience for your customers and make an impact in your sales. Don't be intimated by the big competitors go toe to toe with them and build a loyal customer base.
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