That's a great question! If your contacts have opted-out by clicking the 'unsubscribe' button in one of your campaigns, then they are automatically removed from all lists, and placed into a special set of records specifically for us to simply keep track of who has unsubscribed. You can effectively ignore them for sending future campaigns. Luckily the unsubscribe and opt-out laws are relatively universal, so we're able to easily automate that process for you.
The GDPR aspect is slightly more complicated, and I'm afraid that there isn't a single 'right' answer. If you have contacts who reside in the EU, and they did not grant you that express permission, then you may be obligated to remove them from your lists manually. I'm afraid that it's a grey area, that we can't really offer any kind of blanket advice on. I would check with your local legal team if you're confused, or of course you can delete them manually to be safe.
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Thank you for sharing these details. I have taken a look at your campaigns can see the opt-in button is actually connected to our Join-My-Mailing List form. Is this a template you have created yourself? The GDPR templates we offer do not connect to a form. Instead clicking “Yes, continue sending me emails” will bring you to a confirmation page.
I would suggest double-checking the template you are using. Once you have switched over to one of these templates, contacts who click on the yes button with be given this opt-in confirmation date.
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