Our school has used Constant Contact to market to our community interest students for a long time but has not ever cleaned up our database. I also don't think we've been actively adding new students to the database, except those who add themselves by signing up.
What is the best practice for list clean up? I'd like to remove old addresses/former students who aren't active, or who have not responded/opened an email or have not attended a class for some period of time, so that I can add current students who I know have an interest.
We don't send emails often so people don't usually feel motivated to Unsubscribe. Should I plan to send all contacts an email that asks them if they want to continue to receive emails from us (and respond in some way otherwise purge them?)
I also would like any tips for exporting from a registration database (called ASAP) into Constant Contact.
Thanks for any advice!
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