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Dear Constant Contact Community Managers, 'Multi-variate testing too complex for your target customer...' A: That's a fair answer, but it was also given just over 2 years ago, with no updates or new articles since B: Please consider that for many of your target audience, whether the functionality would be confusing or not (I promise I will rise to whatever nosebleed-enducing quantum mechanics you provide), we're still left with assignments, in the form of employee goals, or outright requirements of our jobs, that leave us A/B testing manually. If it's not a functionality set you can offer in your software, this is a content gap you can fill with your great technical writing, and we'll use your advice (I promise!). We're definitely going to conduct A/B testing, but, for instance, because there is nothing in your KnowledgeBase beyond the "it's on our roadmap" answer (I used to work in software, I've given this response countless times), there's no thought leadership on how to do it without built-in functionality. I found such thought leadership on rival platforms, and am left taking their advice (for manual A/B testing) and implementing it on your platform. I use your benchmarks in my reporting; I use your guidance on best time of day to send in market planning; I use as much of your functionality as I can pack into each email campaign; but I'm left using your competitors' thought leadership to execute my A/B Testing. Please consider writing articles about: what constitutes valid A/B testing principles (and what gets called "A/B Testing" but isn't) best practices for ensuring quantifiable results how to measure A/B test results (e.g., using the Average function in Excel or Google Sheets to concatenate results from disparate campaigns) You provide a great product--one that would be well-bolstered by multi-variate testing--and moreover you provide great thought leadership. Please consider adding A/B Testing principles to your table of contents. Thank you!
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