We've been using CC this year but one of the questions that has come us is how do we know CC emails are turning into sales? We're a fluid power distributor so it's not the ideal business to have coupons which would be the obvious way to track sales related to the emails. Yes we have an above average open rate and an okay click thru rate (working on that), but we still don't neccessarily see an uptick in sales of the items we promote after emails. Maybe I'm approaching this the wrong way. Ideas anyone?
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