I am considering building this API Bridge. If we did that here, would this be something that you would pay for? If so, what's the rough number? I'm trying to decide if this is a good move for the time investment we would have to put in.
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These basic tips are right on point, focused, and will surely deliver the user the impact they are looking for. I agree with you that completed profiles are important, and so is the use of Social sites if they are linked to the website. Many folks grab their brand name to ensure that they get it but they fail to actually use it. Great article....I'll read more if you write more!!!
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I have searched quite a bit and cannot seem to find this answer. We would like to use the API to allow the website user to add contact tags to the new or existing contacts. Ideally we would like to add/edt/remove the tags to the contacts and we would like to allow the user to create a new tag for the contact without having to enter the CTCT system. Are there api calls available for this contact tagging feature?
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February 18th, 2009
Almost every American today watches the news, and news reports. It is hard to avoid them. The nation as a whole, mourns the loss of our soldiers over seas. The loss of 2 Massachusetts soldiers recently, Army Sgt. Kyle J. Harrington of Swansea and Army Pfc. Jonathan R. Roberge of Leominster, affected Central Mass Web design greatly. Family members of both soldiers are employed by Central Mass Web Design, because of this Central Mass Web Design has established a new program to honor fallen United States soldiers.
With the release of www.jonathanroberge.com, we have established a program to give back to those that sacrificed so much for our country. Matt Ward and Central Mass Web Design employees will be donating websites and hosting to the families of fallen soldiers.
When trying to write a blog posting for the company you work for, you try and keep personal feelings out of it, unless you are the company owner. You must remain unbiased and unemotional. I am going to break those rules in this case. I feel it would be an injustice to Matt Ward and the employees of CMWD if I left this blog posting unemotional and just a news alert.
I recently spoke to Matt Ward about the new website we produced for the family of Pfc. Jonathan Roberge. In this conversation Matt Ward explained that a local newspaper asked about putting a small acknowledgment to Central Mass Web Design in one of the articles about the new website and program. Matt Ward declined. He explained that he, and CMWD, were not doing this for recognition. We were not doing this to get our name in the paper. We were not doing this for free advertising. We were doing this in honor of the men that have given so much to all of us.
Personally I appreciate what Matt Ward said. I appreciate the fact that Matt Ward, President, of Central Mass Web Design wants no thanks… fanfare… or recognition of this new program. BUT, and yes, I started a sentence with but… to me this is personal.
Sgt. Kyle Harrington, United States ARMY, died in the line of duty in Iraq January 2009. He was my cousin. This is very personal to me, and since I have the ability to blog about it, I am throwing my own rules on blogging out the window.
Heroes come in many shapes and forms. Sgt. Kyle Harrington and Pfc. Jonathan Roberge will always be mine, but so will Matt Ward. Thank you Central Mass Web Design, and thank you Matt Ward for this new program that will allow families to honor their fallen heroes.
Kimberly Veautour Senior Project Manager Central Mass Web Design, Inc.
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Does a Blog Add Search Engine Benefits to My Web Site?
February 16th, 2009
Yes… Yes… and Yes! Blogs use web site content management systems with added functionality such as comments, pictures, and RSS feeds. When you optimize a web site with constantly changing or updated content and that document gets indexed, categorized and ranked by a search engines it adds Search Engine Benefits.
Things to remember when blogging?
1. Categories – Make sure you use categories to establish themes, and structure your posts in those themes. If you can make it easier for search engines to understand your content, you have a better chance of ranking well. 2. Search Engine Friendly URL’s – Make it easy for search engine spiders to find and crawl blog content. 3. New Content - Both readers and search engines demand new content. From a search engine perspective, the more often you add content… the more the blog is searched by search engine spiders, the more you show up in search engine results. New content will also give the impression of a more authoritative web site, and your client will value the ‘expect” advice you share. A very fast way to use a blog is to integrate it directly on the home page of your website as events, news or tips section.
20 quick blog ideas to get you started:
1. Write a tutorial! Give your clients the one up on everyone else. 2. Post about current events that pertain to your business, geographical area, or industry. 3. Review your statistics to see what keywords referred your visitors to your site and post about those. 4. Write a series of posts. (Example: Take on a large but important topic that your clients would value your input and break it down into sections, with multiple posts.) 5. Update old posts with new ideas. 6. Post about frequently asked questions in your industry. 7. Combine some of your best posts from previous blogs into a new series. 8. Invite your readers to a social network you use. (This will also help with your networking.) 9. Introduce a new industry trend, and become the expert in that area to your clients. 10. Celebrate your achievements. 11. Blog an event. 12. Write a review. 13. Write a case study. 14. Write your biography. 15. Share the newest and greatest thing you found on the web. 16. Write a glossary of terms used in your industry. 17. Do a slide show that explains a new idea or technique. 18. Take ideas from another industry, and explain how it would work in yours. 19. Read other blogs to see what’s new and hot! 20. Write a blog on blogging. Use it to list new blog ideas for your clients
I hope this helps you to get started blogging! Remember your website gives back to you, the effort you put into it.
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You don’t want to be the one cutting advertising costs, let your competitors do that! Part 1
In bad economic times, many companies will hide in their office and avoid marketing. To them, there is no reason good enough to spend money on marketing. While customers may stop calling, emailing and buying during a recession… they do not stop listening, watching and looking. Websites are being viewed, newsletters are being read, and direct mail is being opened. You need to look at why you advertise in the first place. You do it to generate more business! When your competitors start withdrawing their marketing budgets and scaling back their advertising costs, you should take every opportunity to pounce! What happens if you cut your budget but your competitors do not? They get your clients!
Let us look at the findings of a few studies completed over many years on this topic:
McGraw-Hill’s Research study of over 600 Businesses stated that “In 1981-1982, businesses that maintained or increased their ad spend averaged higher sales growth during the recession and in the following 3 years. By 1985, sales of the businesses that maintained or increased their ad spend during that recession actually increased sales 256% over those that had cut back on advertising. Aggressive recession advertisers increased market share 2.5 times the average for all businesses in the post-recession.”
An American Business Press (ABP) and Meldrum & Fewsmith study showed that “sales and profits can be maintained and increased in recession years and immediately following by those who are willing to maintain an aggressive marketing posture, while others adopt the philosophy of cutting back on promotional efforts when sales appear to be harder to get.”
The ABP/Meldurm & Fewsmith 1979 study covering 1974/1975 and its post-recession years found that “Companies which did not cut marketing expenditures experienced higher sales and net income during those two years and the two years following than those companies which cut in either or both recession years.”
RESEARCH HAS SHOWN TIME AND TIME AGAIN COMPANIES THAT ADVERTISE CONSISTENTLY, EVEN WHILE IN A RECESSION, HAVE INCREASED PROFIT IN THE LONG RUN.
How do you accomplish this?
1.) Develop messaging that explains how your product is needed during these harsh times. 2.) Build a message of value. Focus on the bang for your buck. 3.) Target the right clients. 4.) Maximize word of mouth and free advertising. 5.) Advertise on the internet, build a web presence, and make sure your website has new innovative content that is SEO friendly. 6.) Develop an email Newsletter, very low cost way to keep your clients informed of new products or specials. 7.) Increase your advertising. 8.) Spend time creating effective ad designs. 9.) Build your brand.
There is no doubt about it. Even though people are afraid to use the word recession, it is out there. With major corporations cutting back and laying off, it makes it even scarier. During this time you can establish a web presence that will stand the test of time, and be there when it is needed. You do not want to be the one trying to build your marketing campaign while everyone else that stayed with it, is now building their client base.
The good news is, this will all come to an end. The economy will turn around, and sales will increase. Keeping a positive attitude is essential! Then ask yourself…. When this turns around where do I want my company to be??
Central Mass Web Design, Inc.
Acknowledgments: “How Advertising in Recession Periods Affects Sales,” American Business Press, Inc., 1979 ABP/Meldrum & Fewsmith study, 1979 McGraw-Hill Research Laboratory of Advertising Performance Report 5262 New York: McGraw-Hill, 1986. Forbes.com knowledge.wharton.upenn.edu
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