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With the increase of mobile users searching online today, converting your visitors into paying clients has never been more important. While many businesses choose to focus on increasing traffic, it may be easier, and more profitable, to focus on converting your current mobile visitors into customers.
What is a conversion rate? For fans of baseball’s Summer Classic, it is a batting average for your website. It is the percentage of people who make a transaction vs. the number of total visitors.
It is essential to have your mobile site ready to convert these customers for two major reasons. First, because it means a better bottom line, and secondly, it will not be long before search engines like Google begin to give lower rankings for sites that are not mobile-capable. In a recent survey from Google, 61 percent of users stated that they immediately move on with their searches if they don’t find what they want quickly and easily. Google has to address these impatient mobile users somehow. Giving lower rankings to sites that are not mobile-capable is one of its options.
The good news is that there are things you can do now to help convert these mobile visitors to customers. These can also help protect or improve your search rankings.
Here are five tips on key elements of mobile marketing for conversion.
Make your site clean and easy to read. Don’t put too much information up front, but make sure your i mportant info is there. Think like a mobile user and design your site for the mobile user. Make sure you include your location, phone number, and a "contact us" button. Have a brief, aggressive description of what you do and what your unique selling proposition is. If you don’t know what your unique selling proposition is, create one.
Offer choices for payment options. You need to pull out all the stops here. With the holiday shopping season approaching, you don’t want to miss anyone with a debit card, credit card, check or PayPal account. Make sure logos are visible and easy to find.
Help your customers feel secure about your site. Make them aware that your site is secure. Put a short guarantee on the main page. If you are a member of the Better Business Bureau, put the logo up. Include any memberships like the Chamber of Commerce or any industry-related organizations you are a member of.
Be timely. Mobile users will not have patience for a site that is out of date or simply serves as a catalog. Right now you should be promoting an “autumn of savings” or similar promotion. Make sure that when they see your page, they immediately know it is up-to-date.
Create a compelling call-to-action. A call-to-action asks a visitor to do something. It sounds basic but many websites sort of lay in the leaves. They don’t ask for anything. Don’t make that mistake. Ask them to buy, ask them to take advantage of your limited time offer, or ask them to inquire about getting more information. If you don’t ask, you will likely not receive.
Warmer temperatures can lead to hotter sales if you take advantage of these conversion tips for mobile users. Make sure your visitors don’t leave your site prematurely! What strategies do you use to convert your vistors into sales?
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Successful businesses know the importance of having a presence across all social media platforms. It is a simple way to reach potential or existing customers or clients, and a way to get known in the community and within your company’s industry. Just participating on a social network’s platform isn’t enough. You have to give your followers, business associates, customers or clients, something to keep them coming back to your social media pages, or to want to get notifications in their streams. When you want to connect with businesses on a deeper level, and gain recognition in your industry, you have to go further. That’s why any small business on SlideShare will see the platform as a useful tool for gaining industry respect and recognition, increasing your visibility across the Internet, and getting leads. What is SlideShare and What Connection Does it Have With LinkedIn? Someone posed this very question in the community LinkedIn area, and the best and most comprehensive answer came from LinkedIn member Brijendra Chaudhary, who noted that LinkedIn owns the professional content-sharing platform, SlideShare, which it bought for $119 million in cash and stock. “Slideshare is the world’s largest community for sharing presentations.” Chaudary went on to suggest that the reason SlideShare is so unique and so incredibly effective, is because users can take advantage of SlideShare’s many features that let them share presentations across multiple social media platforms – at the same time. Once you have a SlideShare account, you can upload presentations to any of your social media accounts and have it show up on Facebook, LinkedIn and Slideshare. You can almost anything because of the many platforms SlideShare supports, including ppt, pps, pptx, odp, pdf, doc, docx, odt, keynote, iWork pages and even YouTube videos. Every small business on SlideShare, needs to understand how important the platform is, or can be for their business. To prove the great impact it can have on businesses, Column Five Media created an infographic using data from ComScore. The infographic clearly shows SlideShare generates five times as much traffic from other businesses as any other social media platform, including LinkedIn – SlideShare’s owner and parent company. SlideShare’s traffic comes from social media networks or searches, so businesses that don’t take advantage of SlideShare to increase visibility and generate leads, are losing out on an opportunity to grow their businesses. Advice for Creating the Best SlideShare Presentation Suggestion #1 – Make Your Presentation Interesting Since you’re placing your presentation on SlideShare, make sure the slides explain things clearly. Don’t go for the artistic effect because that will overpower the message you’re trying to share. Make sure the fonts you choose are very easy to read, and add images that are powerful enough to create a strong impact. Make sure that you create a high-quality presentation. Hire professional illustrators, photographers or writers if necessary. You’ll get more exposure and develop more business contacts, which should be the goal of your SlideShare presentation. Stick to simplicity. Focus on the message, keeping it short, but easy to understand. Create a story through your presentation, and make sure it flows in a logical sequence – beginning, middle and end. If you give your audience a story that captures their attention and sustains their interest, you’ll captivate them all the way to the end. Use the best content marketing concepts to make the material interesting. Your goal is to show the audience how much you know, and let them know that you’re an expert in your industry. Let them see that they can learn something from your experiences, and that your help will help them deal with challenges they’ll find in the industry. Suggestion #2 – Take Advantage of SlideShare Features Sharing – Learn about editing the presentation and how you can make it publicly visible, or keep it private, and only let people or groups you specify see it. Embedding – SlideShare has a feature that gives you a code you can use to embed the presentation in your blog or on your website. If you make your presentation public, other users will be able to access the code, and they can use it to share the presentation wherever they want, and that will give it more exposure – across the different social media networks. If your business is new, this is a fantastic way to get some free publicity and develop name or brand recognition. Learn about the audio and video capabilities of SlideShare using YouTube. Social sharing features will let you share the presentation on Twitter, Facebook, Google+, Pinterest and LinkedIn. Download the LinkedIn app so you can feed the presentations you create directly to your LinkedIn profile. Since you are trying to generate leads, focus on research and discovery. If you have popular content on your website, don’t be afraid to reuse it. Just recognize that you’ll have to tweak it enough to make it effective on the SlideShare platform. Take advantage of testimonials, success stories and anything else that proves how good your product is, or that your concept works. Make sure you include contact information in your SlideShare presentation, and include links throughout. That will help you drive traffic to your website or to the relevant landing pages. Although it is important to include links and give contact information, don’t allow those things to interrupt the flow of your presentation. Always end your presentation with a call to action. By the time someone gets to the end of the presentation, they’re obviously interested in what you have to say. Strike while the iron is hot and make it easy for them to contact you right away – before they have a chance to think about something else. Are you using Slideshare? Have you had success in making connections and capturing leads? I would love to hear about your success! Connect with me on SlideShare at http://www.slideshare.net/awbiz1
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There is an old expression that states we were given two ears but just one mouth for a reason. The implications are we should listen more than we speak. Today I want to take that old bit of wisdom and apply it to social media. You see, we spend so much time thinking about what we should send in an email or post on Facebook we forget importance of listening. I want to use that example in discussing hashtags, and how by becoming better listeners, these little symbols can help us find more prospects. The Emergence of the Hashtag For those new to Twitter or social media, the hashtag, or pound sign (#) was, and still is, a critical component in the success of Twitter. It allows people to “follow” like minded tweets. It works for unlimited subjects from #ILoveTheBeach to #NeedMoney. Other social media sites have embraced the hashtag and now, like the @ symbol is part of every email, the # symbol is now a part of social media. Getting a Twitter Account and Learn the Lingo Twitter.com offers free accounts that you can sign up using your real name, clever alias, or creative moniker. Twitter names start with the @ sign, so you could choose @FirstNameLastName or something more creative like @ILoveWriting. Next learn the lingo. Tweet, retweet (RT) and trending Topics (TT) will quickly become second nature. Now you are ready for the hashtag! What the Hashtag Can Do For You Of course the hashtag is a great way to communicate information about your business, but this is about listening and prospecting. How can using the hashtag help you in prospecting for leads? Here are some suggestions: Put keywords from your particular business in the Twitter search function. Find the half-dozen or so most important keywords to you. Experiment with variations and combinations to see which gets you closer to the type of leads that interest you. You can determine this based on tweeter’s profiles. If they seem like a Twitter prospect, start a conversation and offer to answer any questions they may have. Listen to what is going on in your specific industry or with competitors. You may even find some current customers. Listening can keep you up to date on what is important to your potential prospects and what information they are lacking. You can then step in to help. By listening you can add value to a relationship with a lead and immediately build credibility. You will ultimately utilize this ability to listen and the power of the hashtag and become an influencer in your business. As your listening and prospecting skills increase, you will recognize patterns that can help you prospect for even more leads more effectively. All the while you will be building your own following, and becoming a person of more and more influence. #listenfirst #hashtag second. By truly "listening" and using the power of the hashtag you capture new leads, connect with clients and can help take your business to the next level.
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