I recently had a birthday, and one thing I LOVE about my birthday is getting a "Happy Birthday" email from some of my favorite businesses! Here Are 3 Reasons Why Your Business Should Start a Birthday Club 1 . Provides for an incentive for new customers to sign up for an email list 2. Drives sales all year-round 3. Deepens the connection between you & your customer, keeping your business at the top of their mind on their special day and for years to come Interested in implementing a birthday club for your business? I can help. Learn More PS: In case you're wondering what perks you can receive on your birthday, here are a few of my favorites. Enjoy! Coldstone Creamery Sephora Dunkin Donuts Does your business already offer a birthday club? What do you offer your customers? Leave your feedback in the comments below to see what other businesses are doing!
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I once overheard a conversation where a former co-worker told a client on the phone "No, you NEVER want to send your newsletter out on a Tuesday at 2 pm!” As I sat in my cubicle, all I could think of is “whoever is on the other end of the phone is now going to freak out every time she’s getting ready to send her newsletter.” In another scenario, I worked with a small business owner in reviewing a newsletter she put together, and said “looks great ….. you’re ready to send!” She replied, “oh no, I’m going to wait a little while before this goes out. I went to a workshop and they said I should never send an email campaign around lunchtime!”
There are hundreds of studies out there about the “best” and “worst” times to send an email to your customers, but I personally think it’s all bull to tell a small business owner that there is a right or wrong time to send his or her newsletter. Those studies may have found a specific trend among a small sample of businesses that send out their newsletter at specific times during the day, but there is no right or wrong time to send a newsletter – it all depends on who your target audience is.
If you put 100 marketing professionals in a room together and asked each one of them, “when is the best time of day to send an email?” I’d bet my life on it that they would ALL have a different answer, which is totally fine, because I don’t think there is a right or wrong answer.
What I tell my clients: you need to experiment with different days and times and see what works the best for YOUR business.
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Trade shows make up about 20% of company marketing budgets, and with all the costs associated in attending a trade show, you want to make sure you are making the most out of it while you’re there.
Here are 4 tips to keep in mind when attending your next trade show:
1. Before the Event: Set up text to join in your Constant Contact account to capture email addresses through text message at your booth.
A ll you need to do is to print the sign from your account, place in a picture frame or clear stand up sign (available at the dollar store) and display at your booth to have email addresses automatically populate into your account.
* Bonus tip: offer an incentive for the person to join your mailing list.
For example: Text LeaveittoLindsay to 22828 for a chance to win $100 in Facebook advertising!
2. Business cards? Giveaways? Marketing Collateral?
Make sure you have everything you need in advance of the show. If your marketing collateral doesn’t display your Facebook information already, consider purchasing these Facebook stickers to stick on some of your giveaways or brochures. Moo.com also offers Facebook business cards.
3. Share pictures of your event on social media and encourage anyone who comes by the booth to share their pictures to your page as well.
4. Follow up! Within 3 business days, send a follow up email to all of the contacts you’ve met and remind them what your business can do for them. It also doesn’t hurt to follow up with a phone call a day after the email to connect while your face is still fresh in their mind.
What are some of the things you do to prepare your business for a successful trade show?
Share them with me here!
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