I send eblasts promoting 60+ brands of apparel we offer to our customers. I am responsible to provide a report back to each of the 60+ mills to tell them how many blasts were sent for their styles, what their average open rate and click-thru rates were, etc. Right now I can access that report by individual sent blasts, but if I could group all of one brand into a report with overall statistics it would be so beneficial. For example, we sell XYZ tees and I blast this brand an average of 9 times a quarter. I'd like to be able to pull a quarterly report for XYZ that shows their eblast activity and response averaged across the 9 blasts sent.
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