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That's a great question! You will only have the ability to link the event calender within your website. Events currently do not have a feature in which you can embed the calender on your website. This is a great feature request and I will be sure to relay this feedback to our engineers. As you can see in the screenshot above you are given access to the event calendar link. I would suggest using this link within your website to create a button or text link to allow customers to access the calendar.
Their are two great options that we provide that would assist you in allowing your contacts to have more access to all of your events. You can add an RSS subscription button to your website, allowing subscribers to view an updated feed of all your upcoming Events. Each Event listing will link directly to your Event's registration form or landing page. For more information on how to set this up click here. Also, you can add a dynamic list of your upcoming events to almost any webpage by using the 'Attend My Events' Website Widget. We provide you with the source code, and you can customize the style to match your website using CSS. If you aren't comfortable using HTML code take a look at these instructions and email the listed information to your webmaster.
I hope this was helpful to you and please let us know if you have any further questions.
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