Birthday feature is a major issue with our online business, headache to work-around CC not having the feature. When/if we switch email marketing providers the birthday feature will be a top three reason. At least add a birthday field to customer signup, standardize the search for us, and yes already have a custom field but their are several ways a customer can enter their birthday - Apr-1, Apr, 1, Apr 1, 4/1, 4-1 - headache.
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