Jorge, The important thing I've found with small businesses is that they have to support and be a resource to each other. It's us against the "Big Boys", and they've got the advantage of PR reps & Marketing budgets - our advantage is our willingness to help each other. I've found that forming a support group (even if you never meet in real life) makes a huge difference - try to find people who have been in business for years, just starting out, in complimentary businesses, in completely opposite businesses to what you do or offer - everyone has something to offer (and everyone likes to be asked their opinion!). You never know where it will lead - we've got a Constant Contact friend who has spotlighted one of OUR products in their newsletter & linked to our website - we received over 50 new contacts from that one nice gesture & we've returned the favor - it's a small thing, but has resulted in combined unexpected sales for us in the thousands of dollars! Check out who else is in CC in your field, and send an email - what has worked for them, what would they do differently if they were doing it all over again - unless you compete for the exact same customers, I can't imagine that they wouldn't respond & offer advice. Good Luck!
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Jorge, Welcome aboard! I'm with a company in Canada, and we've been using Constant Contact for about 5 months. It really is something else! The nice thing about knowing Excel is that a lot of the same tools you could use in Excel are also available in CC. I create my customer data bank in an excel file and upload it into my contacts. I can choose how much information I want to take from the excel file - it's user friendly. If you haven't yet attended one of the online seminars (the ones you follow along with online, and listen to & interact via your phone), DO IT! It was the best time I've spent learning a program, and really gave me confidence in my abilities. When you make your first newsletter/Constant Contact Blast, you are welcome to send me a test version, if you'd like feedback. My email is email@example.com. I hope this helps! Cheers, Laura Storey-Hodgins Amaranth Stoneware
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