We are working on sending out our first wave of birthday emails based off of our contacts list. There are approximately 2,200 contacts in our system with birthdays. We are stuck on the wording to determine the expiration date to list for their coupon. Since this email will autogenerated, we will not be able to input a date (i.e. 5/31/16) for the expiration of the coupon as the same email will go out for all of the following months as well. Alternately we are looking at a couple of options: If, for example, someone's birthday is on May 1st and we send it out prior to their birthday, but indicate the offer expries at the end of the month, they would likely be confused if it is for their birth month or the month in which it was received. If on the other end, they have a birthday on May 31st and we don't get it sent out to them until the end of the month then they have a more limited time until the end of the month. We are also discussing having it expire 2 weeks after their birthday and requiring stores to verfiy id with purchase, but that feels strange. How are other stores setting this up?
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