I Can’t Help You
I have several facets of my business that keeps me running all day, but the one thing that gets me up and moving each day is I know I will help business owners, and those thinking about starting their business, through the use of presentations, workshops and one-on-one assistance and training. Over time I’ve found my help only goes so far. After that it is up to the individual to make things happen. I can’t help you if you are not willing to do the work. I know how to get you and/or your business to where it needs to be, but I can’t do the work for you.
My company has been blessed in that almost every business we’ve worked with has flourished in one way or another. The best phone call I received was when a client told me to stop marketing their business. We had brought in so much business they were overflowing and had run out of room in their restaurant. We nailed it, and we do it over and over again. We also show others how, but they first have to trust us.
Becoming a millionaire takes lots of time and all of your energy, but it is a great ride. I remember a sign that read “Entrepreneurship is living a few years like most people won’t, so you can spend the rest of your life like most people can’t. How do you choose to live your life?
Live life to the fullest! If sitting on the couch at night watching television is what you want to do, then I can’t help you. I can’t help you get off the couch and motivated to live your life like most people won’t. Heck, I can’t even help you get ready to spend the rest of your life like most people can’t because you’d rather watch an NCIS rerun or the newest The Voice show. Don’t get me wrong, we all need downtime, but if I’ve just described your life, I can’t help you. Pick it up and start living life to the fullest! Go after what you want.
My intention in life is provide enough knowledge and experience to help others succeed, but I cannot convince you to help yourself. Many people have taken my advice and become very successful. Others have returned home to their couch and remote control. That’s not living life to its fullest because anyone can go home and sit on their couch with the remote every night. If you want more out of like you have to go get it. So do you want help in your current or next venture? Are you ready to be creative, work long hours and fight the good fights to become successful? Then I can help you.
Constant Contact is a good example of a company that is willing to help you succeed. All you have to do is suit up and show up. They have more information on how to make money with their product than any business I’ve worked with, but you have to seek the information and guidance. It is all there for the taking but you have to put the remote down for a few hours and get off the couch. Constant Contact will show you the rest. They know how to help you grow your business. All you have to do is ask.
My company does a lot of helping others. Once each month we do a social media presentation for SCORE, and every two months we do a social media presentation for Catholic Charities, the Small Business Administration’s Boots to Business program and during our “Marketing Yourself Through Social Media” workshop we teach transitioning military people how to use social media to market themselves. We offer many opportunities for business owners who are ready to “turn off the television” and do what most people won’t so they can spend the rest of their life like most people can’t.
It’s all up to you. We’re here to help you go and grow, but you have to make the effort. My company and I do presentations all over the United States either in person or a webinar and we’re available to do the same for you. You are also cordially invited to take part in those events.
Not a Constant Contact customer yet? Fall Special, 30% off for your first 3 months of Constant Contact. Click Here: Get Me Started. Use coupon code – 2016SAVE. Coupon Code expires 9/30.
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What Is a Call to Action and Why Do I Need One
This is how Wikipedia defines a call to action in marketing:
…a call to action (CTA) is an instruction to the audience to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today".
A call to action is important. Whenever I meet with a group of people or one of my clients I always stress the importance of using calls to action. It does not matter what social media platform you are on; Facebook, LinkedIn, Twitter, Email Marketing, YouTube, etc. always have a call to action in your marketing piece. It can be in the middle or at the end, but always tell the audience what you want them to do. You will elicit more responses from your audience when you’ve presented at call to action.
I get frustrated when I read a well written marketing piece only to finish up with a bland, nothing more to do, ending. I feel like there should have been something more, but there wasn’t. The writer did not tell me what to do next so I go on with my life. Keep your audience engaged. Ask them to do something, even if it feels strange to ask.
If it seems strange that you should ask the reader to do something, you’re not alone. Most of us don’t like “asking,” but it’s how you get the sale or the follow on engagement. Be bold and do a call to action! To be a successful marketer you need to think like your audience, not like the business person you are. Put yourself in their shoes. They are more than likely thinking “that was great, now what?” Telling the reader what you want them to do is not a hard task, but be clear about what you want your audience to do. Here are a few examples of calls to action:
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You’ve spent time creating the article or marketing piece, now it’s time to get your readers to MOVE. Decide BEFORE you write the piece what you want your readers to do. Have them do something, even if it’s no more than “come back tomorrow.”
Please leave a comment below and let us know what you thought about our article. Have you tried Email Marketing? If not, let's give it a try. Constant Contact offers a 60-Day Practice Account for you to "learn the ropes."
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For a lot of people “What is Email Marketing and How Do I Get Started” is a perplexing question and one that needs to be answered. In case you’ve missed it email marketing should be an integral part of marketing your business. Have you seen or read about how much money people are making using email marketing? Email marketing is a fairly simple platform to use and gets a great response rate.
Through our work over the last 9 years we have made more money for our clients with email marketing than any other medium. In addition to doing buffet style email marketing for our clients I also teach email marketing to business owners who cannot afford my services.
As for a definition for email marketing, that was not so easy. I looked at Wikipedia, Webster’s and a few other resources and could not find one. I’m not sure why I can’t find a definition for email marketing so here’s my definition:
Email marketing uses email as the medium to showcase a business, a business’ logo and the business owner’s knowledge about their industry. Email marketing gives the business owner a platform to offer an opportunity for the reader to connect to the sender’s social media platforms, i.e., Facebook, Twitter, LinkedIn, YouTube, etc. Email marketing also give the business owner tools to created or curated content and videos. Through this process the business owner can collect email addresses too.
In essence email marketing allows a business owner to reach out to readers in a professional manner, sharing interesting and relevant content with their readers. When email marketing is done correctly the business grows. We have seen more and more businesses grow through the use of email marketing than with any other marketing platforms.
When you use a company like Constant Contact not only will you get top-notch templates and the option of a website matched email template, but also the ability to know what people are reading and reacting to within your email. It would take me several hours to explain all the benefits of email marketing, but there is a way to “test drive” email marketing and I’ll tell you how in a few minutes. If you want to research email marketing a many other social media topics you can go to Constant Contact’s blog, help articles or videos.
So how do you get your email marketing kicked off and get into this awesome marketing space? It is fairly simple. First you’ll need an email marketing system. Make sure you use an email marketing system rather than a plain email system like Gmail or MSOutlook. Email marketing systems give you access to business building tools that you don’t have with Gmail, MSOutlook, etc. These platforms were not made for email marketing campaigns, therefore they are limited in their ability to do successful email marketing. As you can imagine, I am biased toward Constant Contact. In all fairness I know more about Constant Contact than anything else. Besides, I took all the training and exams to become a local expert, so here it goes.
You can start email marketing in three easy steps. I can explain them to you but instead let me show you a slide from one of my presentations. This is a Constant Contact originated slide and it sums up how to start email marketing in three easy steps.
By far the hardest step I’ve found for Constant Contact users is step #2. For some reason pushing the send button is difficult for most people. Maybe we should call it the money button and see if it helps motivate people to make money.
The 3 Simple Steps to Getting Started with Email Marketing are 1. Get your list, 2. Create and send your first campaign (don’t worry too much about this one, Constant Contact’s customer service can help you with this) then 3. Watch and see the reaction you get from your first email campaign and do more of what works. The biggest thing that you want to do is hit the money (send) button. After that button is engaged, incredible things will start happening.
Hopefully this article gives you a better idea of what email marketing is and how to get started. Do you want in on a deal? Constant Contact is offering 30% their products for 3 months when if you sign up before 3/31/16. That’s 30% off your first three months of Constant Contact, but only if you use this link, START MY CONSTANT CONTACT TODAY with this code: 30MARCH. Welcome to the world of email marketing. Not ready to go full steam ahead, but want to try email marketing? Test drive email marketing for 60 DAYS FOR FREE, just click on START MY TEST DRIVE and you’re ready to go. Give it a try!
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I was asked to simplify the social media marketing into as few steps as possible. W hat I've come up with is 5 basic steps to be successful with social media marketing.
5 Steps to Successful Social Media Marketing
Post interesting and relevant content on your social sites. Within just a few days of posting you will start getting feedback from your readers about the posts you’ve made. This feedback tells you whether the content you’re providing is interesting and relevant to your readers.
Build relationships through sharing. Post about what you know, why you like what you do, how you help people with your product or service, and what you can do for them.
Interact with your readers. Interacting with your readers will show them how much you care. Even saying hello in the morning goes a long way to building a relationship.
Always, Always include a Call to Action with all your marketing. Something as easy as “Call us for more information” or “Go to our website” could be what gets the sale. Make it clear what you want your readers to do.
Your Social Media Marketing does not stop with posting to your social sites. Repurpose and reuse content on other mediums as well. To be truly successful integrate Email Marketing into your yearly marketing strategy and watch as your business grows.
These 5 actions will cause you to be known as an expert. You know more about your product or service than your readers and that’s why they keep coming back to you. You are the expert! Share!
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As I prepare strategic plans for 2016 I must take some time to reflect on 2015. Reflection gives me time to see where we’ve been, not only as a company, but what’s been happening in the “real” world. In the last year we have moved quite a bit forward. We may not have come as far forward as we had hoped, but I can see how far we’ve come as a nation and with the economy. One major item I’ve noticed is we are changing how we do business. It’s an incredible shift and one I’m glad happened during my watch. Those who are reading this also took part in shaping the past and will have an impact on the future, but what is that future? Can it get any better than this?
When I dated my wife I used to make silly statements about whether our relationship could get any better. She always told me it would, and it has. If you knew me, you’d know she had great optimism, but after 13+ years I am here to say she was right; it does get better and better. The same thing has happened within the business world, it has and will continue to get better starting with 2016.
This year started a little shaky, but it got better footing as we moved through the year especially for businesses. Many businesses flourished during 2015 and I expect to see even more flourish in 2016. To flourish in the new year, and in some instances just to survive, business owners will have to find ways to provide their products and services more efficiently.
In 2015 the amount of consumers using smart phone applications increased dramatically. Consumers are looking for ways to make their time more efficient so they are turning to applications (apps) to do that.There is a smart phone app for just about everything, and consumers are using them like crazy. You will see the apps market increase quite a bit in early 2016. Toward the middle and latter part of 2016 they will level off with developers finding their niche markets within which they will become the experts.
As for social media marketing in 2016; social media platforms will slow down with vertical growth and become more horizontal in nature. Social media startup companies came and went in 2015, and I expect the same thing for 2016. Very few social media companies will survive over the long term. Expect to see functionality beyond belief with the Big 5 (Facebook, LinkedIn, Twitter, YouTube, Email Marketing and WordPress). Social media site owners understand that today’s consumers expect to get what we want, when we want it and at a price near what they want to spend. As business people we have to figure out how to get it to them easily, efficiently and still maintain cost effectiveness.
We will also see social media site owners try to figure out what to do with the data they’ve been collecting, who to serve it to, and in what format. I see struggles in that arena right now. Social media site owners will be more involved than ever in balancing user privacy with government laws with providing great consumer data to the public. This data has some key elements that include purchasing and surfing habits.
Social media managers will have to become more and more agile at knowing how to connect companies with consumers through social media. We will see some social media managers come and go but the social media managers that take time to test and research consumer motives for purchasing and/or surfing for their company’s products or services will be the most successful. They will be able to spot trends and use those trends to their advantage.
As companies become more social media savvy in 2016, they will start bringing their social media marketing in-house. By bringing it in-house the company allows the manager to embellish company spirit, goals and mission.
Most startup social media platforms will not survive in 2016 because they won’t be able to compete with the behemoth social media platforms already in existence. We will, however see smaller companies take on much needed niche social media marketing. You will see these companies go vertical with their marketing in areas like dentistry, veterinary and legal. A vertical focus allows the company to become an expert marketer of the vertical market rather than having a broad-based marketing approach. Although niche marketing focuses on one particular vertical, niche marketers run the risk of a vertical collapse within social media marketing. We’ve been a part of a few vertical collapses.
All in all I see 2016 as a banner year for small and medium-size businesses. Although 2016 will be a good year for new business ventures, the early part of 2016 will be the best season to start a new business. As the year ages the nation’s focus will be toward the elections and some things seem to get frozen in time until after a new president is elected.
The economy is getting better. It can and will be better in 2016. How much, we don’t know, but I do know we are feeling more comfortable about doing business again in the United States. There will be a record number of opportunities for businesses over the next 2 to 4 years and we want you to play a major part in this resurgence of American growth.
Those of us at Affordable Social Media, Inc. I wish you and yours the very best of luck in the coming years. If you ever feel like giving up remember, entrepreneurs do things other won’t for a few years so they can spend the rest of their life like others can’t. Go forth and be prosperous.
Affordable Social Media, Inc.
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This is your business. Burning the midnight oil doesn’t seem too hard. You do it night after night because it’s your passion. Then you hit the wall and it feels like you are stuck in quick sand and sinking. That’s really not what’s happening, but it feels like it. So what do you do?
The life of an entrepreneur is grueling at times. Entrepreneurs come and go as they please, work when they want, attend every family event and so on and so on, but most people don’t see the quiet life of an entrepreneur. It is the life that only an entrepreneur knows about. It is that time between 5p, when the doors close, and 8a the next day when the doors open again. Between 5p and 8a is when the entrepreneur keeps the business running; does paperwork, sets up email marketing, prepares for the next day, writes proposals, answers email, etc. The normal person would quit after several weeks or months, but this is when you see the real entrepreneur come out. You will see them kick it up a notch, but you have to be careful.
T he life of an entrepreneur does not come without a cost. No one can survive this grueling pace indefinitely; working late nights, sometimes into the next morning, getting three or four hours sleep then starting all over again the next morning just to “git ‘er done,” but this is what entrepreneurs do. It jazzes them….to a point. That point is like hitting a brick wall.
If the entrepreneur does not take time off to rest and relax, they won’t be able to stop the brick wall from happening. They can’t prevent it and it is really hard to get through. The brick wall is that thing that pops up in front of the entrepreneur causing him or her doubt if they should or even could keep going.
Darn it!! DON’T QUIT! I’m not talking about being so far under water you may not recover or your business is in foreclosure (if you are facing these issues get help and get help quickly). I’m talking about the entrepreneur who is successfully building a business, and “doing it all.” This comment is for you…DON’T QUIT!
You feel like you can’t move forward. That’s because you hit the brick wall. You can’t go forward, but you can back off, slow down or move laterally for a while. At least until you get a better perspective on your business. The brick wall is there for a reason. When you hit it, you need to reassess what you’re doing, and take a break before you go at it again. The brick wall is my worst nightmare, but I’ve learned how to overcome it.
The worst thing you can do when you hit the brick wall is quit. Quitting is the single strongest feeling, but now is when you need to keep moving. I can always tell when someone hits a brick wall. The sometimes become depressed and don’t want to do anything except sleep. Sleeping because of hitting the brick wall, can be detrimental to the entrepreneur, so slow down and back off for a while.
Now is not the time to travel with full your throttle right now. It’s ok to let off the throttle a little bit and slow down. Enjoy the scenery. Take some time to talk to family and reconnect with friends. I don’t mean totally walk away from your business, I mean share some of your valuable business building time with family and friends. Call a family member you haven’t talked to in a while or take an old friend out to lunch. Sometimes when we back off we enjoy life more. I know many people whose business grew more when they backed off than when they were working 12-14 hour days.
Slowing down is important, but you also have to back off when you slow down. What I mean is backing off is nothing more than lightening your workload. Instead of accomplishing 6 tasks in an hour, back off and do 3 tasks in an hour. Backing off is de-intensifying your tasks. Do some of the fun things you’ve been wanting to do at work, but haven’t made time to do. Is something bothering you about how the programs work on your desktop? Take some time to figure out what the problem is and fix it. What about doing a podcast or video introducing yourself or your company? These are things that you can do to still be productive and take care of yourself. We don’t want to hear of anyone going out of business so we need to stay healthy and take time to slow down and back off.
The reason for the slow down and backing off is to take a break, relook at your efforts, get comfortable where you are and maybe do some strategizing. It’s incredible how much you can do when your head is clear. Sometimes entrepreneurs get so wrapped up in building their business that they don’t realize they’ve hit a wall and have stopped moving forward. Too many businesses hit the brick wall, don’t realize it, then it becomes a train wreck.
You are in business to succeed. Take time for yourself and your family. Your business will be there when you get back to it, but when you return to your business you will be refreshed. When you slow down and back off the brick wall slowly melts away. Write down several things you’d like to do but haven’t had the time. When you hit a brick wall, pull out your list and do something you’ve been wanting to do.
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Social media is an ever changing medium. I’m not sure if you’d call it a metamorphosis (morphing), maturation, or growth. One thing I do know is social media is changing and will continue to change. Social media is a child and is still growing and finding it’s balance in society. For many, many years marketing remained the same until social media changed the marketing landscape. For over 50 years marketing was based on radio, television, print, fliers, and just about any way you can imagine to market a business, other than using the Internet. Even though the Internet had been a viable channel for marketing for many years, the vehicles to market a product on the internet were not as abundant as they are today. During the “dot com” about the only way anyone made money on the Internet was by having a website. Then by happenstance social media was created on a college campus and here we are today. There are a few things we’ve learned about social media over the years. At the top of our list is to always, always remember the “social” part of social media. It’s about building and maintain relationships. As you know social trends change over time. They have a tendency to morph into something else, very similar to starting a relationship with a new friend. Social media is fluid in as much as it changes fairly regularly. The mechanics for social media are in place and rarely change. It’s the processes behind the mechanics that change. When the processes change, outcomes change. For instance let’s take a look at Facebook. For the first few years of Facebook’s infancy Facebook allowed any posts made on a business page to go to every person who liked that page . Since the advent of Facebook going public they have throttled that back to between 6 and 10% of the people who like your page will receive your post in their news feed. Isn’t this crazy? I said no way, then we tested the theory and found it was spot on. During our testing we found several ways around this restriction, but we’ll save that for a later date. Let’s get down to business. So what does all this mean to a small business owner? It means confusion. As social media changes, how do business owners keep up with those changes and run their business? There are two actions a business owner can take. They can find seminars and workshops to attend or find someone who works with social media on a regular basis. More than likely this will be a company and you will have to pay for their services. For the business owners who can take time to keep up with social media changes there are any number of seminars and/or workshops in your area. Many presentations, seminars, and workshops are offered at little or no cost. SCORE and the SBA are great sources of business information. Constant Contact also offers quite a few social media marketing seminars and webinars. Go to Constant Contact Seminars to get more information. If you don’t have time to attend a seminar you may have time to attend a webinar right from you own desk. The point is to stay current on the changing face of social media. If you are a business that uses social media 3 or 4 times a week to market your business you will more than likely pick up on the changes as they happen with the social media platform you use the most. The most radical changes right now are with Facebook. LinkedIn and Twitter have made quite a few changes over the last 2 years to enhance the user’s experience. Facebook is manipulating the way you see data and how to access people on Facebook. LinkedIn and Twitter have not done anything like, yet. Although video marketing is changing YouTube has not changed their landscape as much as Facebook. Once again Google has done a fantastic job of putting together a usable application. They have consistently kept the same tools for owners to market their business through YouTube. We have personally found YouTube to be a great source of information and a great way to market your business. Out of all the changes on the social media scene, the most consistent has been email marketing If you keep up with any Internet Marketers you will see notice one thing in particular, their main mode of communication is email marketing. My company has had a lot of success marketing through social media. We’ve also found we can close 2 to 3 times more deals for our clients through email than we do through any other social media. No matter what your social media consists of, take a careful look at using email marketing as part of your marketing strategy. We have built more solid businesses through email marketing than with any other marketing medium. Haven’t tried email marketing yet? Constant Contact’s is offering a Free 60 day trial. Try email marketing for free and see if it fits your marketing strategy. Cheers, Mike Bitter
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Do Facebook Analytics matter? Yes they do matter. Over the years I’ve spent more and more time understanding analytics and their relevance to marketing. I've found if you are a marketer and not using analytics, you are flying in the dark. Without using analytics you won’t know if you are presenting interesting and relevant content to your audience or just posting without any reaction whatsoever. Your time is an unrenewable resource and you need to know the effect your work has on your audience. If you do not know if you are presenting interesting and relevant content to your audience you will be less likely to convert people to customers or donors. The value in analytics comes with your ability to analyze the facts. It is one thing to see analytics, it’s another to actually interpret what they mean. Let’s take a look at a Facebook Business Page and you’ll see what I mean. First let’s get to Facebook analytics. Remember, before you can access Facebook analytics you have to have at least 30 Likes on your page. This incentivizes growing your following. Reaching 30 Likes should be as easy as asking people on your personal timeline to Like your Business Page. You’ll know when you’ve reached 30 people first by looking at your Like numbers, but you will also be acces to your analytics (Insights) at the top of your Business Page. Insights are your analytics. Upon opening Insights there will be another set of options; Overview, Likes, Reach, Visits, Posts, Videos and People. In this article we’ll focus on the tab marked “Posts.” At your leisure I suggest taking time to familiarize yourself with the rest of the tabs. Posts will tell you, amongst other things, how many of your followers are online on any given day, and how many of your followers are online at any given hour of the day. As a marketer this is important so you can market your product or service when most people are available. This is what we affectionately call “the Whale.” This tells us what time of the day your followers are are online. It does not tell us who’s online, just when the greatest concentration of people are online. The time of day is just below the Whale, along the bottom. At the top is how many followers are online on any given day. Using the graph above you will notice followers start coming online about 9am and top out 12 hours later at 9 pm. The most followers are online between 8 and 9 pm although the distribution is fairly steady starting at 9 am. The boxes above the Whale are the days of the week and show the number of followers that go online on any given day. Looking at the analytics the best day of the week to market is Tuesday (5,032 followers online) with the best time from 7-9 pm. This is not hard and fast, but something to be aware of and test, test, test, to find out the best times to post. This brings us to your post analytics. Scroll down below the Whale for post analytics. Analytics for published posts is the most valuable part of Facebook analytics. Of course they’re all important to a degree, but post analytics tell you how well your posts were received by your audience. Here’s how this works. Facebook will show you every post you’ve made along with the associated analytics; Reach and Engagement. Reach is how many people received your post. Engagement is how many people took action (clicked on something, Liked your post or Shared your post). I start by looking at Reach. You can easily scan through your Reach numbers to see which post had the greatest reach. Aha! Now you know which posts are most likely to get to their intended recipients. You can also order each area from highest number of people reached to lowest number of people reached. The beauty of this is you can tell which posts had the greatest reach and which posts had the least reach. To order posts click on the word “Reach” and the numbers will reorder from highest to lowest. Click again and they will reorder from lowest to highest. This is a quick way to discover the fruits of your labor. A post with a large reach indicates interesting and relevant content. A topic with a small or zero reach indicates the content missed the mark and you should consider refraining from presenting that certain type of information. At this point it is a waste of time. In the future you may want to try a similar post and see if it gets a similar response but for now focus on the posts with the greatest reach. Engagement shows the reaction your audience had to your posts. It shows what, if anything, your audience did with your posts. It shows 3 things; Likes, Comments and Shares; the action taken by your audience. This is a true gauge of post value. It is one thing for your audience to see your posts (Reach), but it is something totally different when they take action (Engagement). You will find the numbers not as big in the Engagement column as they are in the Reach column because there is less people reacting to your posts than are seeing your posts. A well-received post will have high Reach numbers with lots of Engagement (post clicks, Likes, Comments and Shares). Do Facebook analytics matter? Yes they do. Facebook analytics tell you how well you are doing with your Facebook posts and if you are delivering interesting and relevant content to your audience. As you become familiar with analytics you will start spotting trends and have a better understanding of your audience and how best to serve them. After you’ve mastered analytics you can fine tune your work to reach the greatest number of people and cause the biggest reaction. Good luck and be prosperous. Mike.
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Many people want to know how I became successful. I tell them that I can sum my success up in one word; strong relationships. From the time I started my business in the mid-2000s, I watched successful businesses grow while I was looking for the secret to their success, then I could apply it to my business. As I watched businesses flourish my excitement grew. As a new entrepreneur I knew I was missing something and I had to find out what it was so I started watching the owners who built successful businesses. While I was watching successful businesses flourish, I also noticed a lot of businesses fading away. I took note of the “faders’ ” business practices too, but the majority of my time was spent watching success rather than failure. Anyone can fail, but I found the common denominator for success was the relationship the owners created with their customers. To state it differently, their success was not based upon one-time sales. When you build your business upon relationships, customers return again and again. I also saw a huge referral engine taking shape. Customers’ neighbors became customers, other companies became customers and so on and so on. This relationship creates an income stream. Wow!! That was what I was looking for; an income stream. When you have an income stream you can focus on building your business rather than constantly looking for ways to sell the same product or service over and over. You have time to be creative with your business. Income streams are based upon relationships. Once I realized thi s principle I knew I had to start building relationships if I was to stay in business. Relationships don’t just happen, you have to work on them, care for them, and nourish them. The payoff? A strong relationship between you and a person, company or organization breeds longevity. They keep coming back because they trust you. Not only are you building an income stream but you get to meet some pretty neat people, many of which will be influential in your career. Take time with the people who talk to you, they may be an angel for your business. Having realized relationships as an essential ingredient to building successful businesses, I started building relationships. The people with whom you build a relationship become your advocates. Your advocates tell others about you while at the same time they are actually pre-qualifying prospects. Make sure you spend time building quality relationships as you meet people. If you don’t have time for them at the moment, set a future date and time to meet them or coffee or lunch. You never know which relationship will help you build your next income stream. The only way I know to build a strong relationship is by communicating. An occasional phone call, an email every now and maybe send them a copy of your latest newsletter. Find the medium that works best for you and use it to perpetuate the relationship you have with your prospect or client. I like using email to maintain some of my relationships. I especially like using an email marketing system to communicate with my clients. An Email Marketing System like Constant Contact allows me to send what appears to be a personalized email to numerous clients or prospects all at once. Personalized means each email has each client or prospect’s name in the salutation. This personalization goes a long way to building, maintain, and solidify relationships. If you have not done so yet, give email marketing a try. You can try Constant Contact for free for 60 days or get signed up today for as little at $20/month. Constant Contact was a huge part in building my success. They helped my communicate with people I’d met a networking events, seminars, workshops, etc. If you want to be successful in business, build meaningful relationships. Go forward and be prosperous. Mike.
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Penny54, You are very welcome. There are so many tools that I use on a daily basis so I'm starting to roll them out here so others can use them as well. Thank you for reading my post. Have a great day. Mike.
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I’ve heard people talk about entrepreneurs and the way of life they see them living. They talk about how wonderful it is. Entrepreneurs seem to have free time to drop by their house in the middle of the day, spend time with their family, attend all their children’s events and so on. Then I’ve also seen people attempt to become entrepreneurs. Some are successful, but most fail. On the outside what “others” see looks like a wonderful life. What they don’t see are the countless hours entrepreneurs spend working to achieve their dreams. Entrepreneurs have a secret. What they do does not seem like work to them. It is what they enjoy doing. Entrepreneurs don’t know how to give up. Every year I see startups or people trying to “make a buck” being their own boss, being an entrepreneur. Because they are chasing money, most don’t make it past the first 18 months or so. Maybe the money doesn’t come as quickly as they thought so they give up. Most give up right before their business takes off or that big contract comes through. Being an entrepreneur is not about what you do as much as why you do it. Entrepreneurs view the world differently. I learned this from my grandfather and watched as what he told me played out in my father’s business. I’ll never forget the hours I spent with my grandfather. I would design something and he’d tell me to make a pattern so I could make several of the products I had designed. He taught me the principle of mass production. At eight years old this was a concept I hadn’t been exposed to yet. Another very important lesson he taught me was how to turn free wood, free nails, old scraps of cloth, etc., into a money making venture. From my father I learned what it meant to work, and work, and work to build a thriving business. My father also taught me about patience and how things come to those who wait. Waiting is the hardest thing to do as an entrepreneur because we want it yesterday. Above all, being an entrepreneur is about chasing your dreams and never stopping. I’ve found as soon as you stop chasing your dreams you don’t progress any further. In other words you become stagnant. Stagnant is a word you will not find in an entrepreneur’s vocabulary. They don’t have time to chit chat or spend much time talking about things because they’re too busy making their dreams come true. Now you are probably wondering what are some characteristics of an entrepreneur so I’ve put together the following list. I know it is not all inclusive, but these are some of the high level things I’ve seen entrepreneurs do. So how do you know if you’re an entrepreneur? Ask yourself these simple questions: 1. Are you flush with excitement in the morning and can’t wait to start work? 2. Do you find yourself getting out of bed in the morning and doing an hour or so of work before your family or significant other wakes up? 3. Are you unable to sleep because you have a burning idea and can’t wait to get started on it? 4. Do you find yourself impatiently waiting for your family to go to sleep so you can sneak away to your office and work for an hour or so before you go to bed or you get up in the middle of the night to work on the newest project you’ve recently thought about? 5. Are there never enough hours in the day to get everything done? 6. Do you find yourself talking to your family or significant other about the next greatest idea and they look at you like you’re crazy….or have they seen enough of your ideas to know you are fully capable of bringing them to fruition? 7. Do you sometimes feel like no one understands you or they don’t know how to support you when you embark on something that’s never been done before? If you can answer yes to at least four of these questions, you ARE an entrepreneur. What most people don’t understand about entrepreneurs is that we are driven and we don’t work normal hours. Our workday starts at midnight and ends at 11:59 pm. Drive and determination move entrepreneurs to success. You will rarely see them working because they are out making life better for others. One final thought. If you have a family like mine that supports all your hair brained ideas or allows you to spend hours working on something instead of helping them around the house, you are blessed. If your father, mother, sister, brother, or significant other allows you to chase your dreams, thank them. They too are making a sacrifice for you. Go forth and be prosperous.
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Cool Tools: Google’s Todoist
There are so many cool tools to use with email and social media marketing that one could get lost in the fray of which one to use. As with most people I am listening to station WII-FM (what’s in it for me?). I want to know that if I spend several weeks or a month learning a new platform or piece of software that it will, in the end, save me time, make my business money or give me the ability to be more efficient during my day to day routine.
The most recent find that is making my work life more efficient is Google’s Todoist. It is a to-do list combining 13 platforms into one list of things to do. When my publisher told me about this I was apprehensive and needed some time to think about it. Remember, I am looking for time savings or ways to make my time more efficient. After downloading the app and putting it to the test, I’m sold. Here’s why it is my pick.
I average 100-200 emails each day. On top of that, I receive about the same about of SPAM each day. This drops my efficiency rating into the low category. Having a tool to manage my email as a task is awesome for anything I need to research before I answer the email or just wait for a more opportune time to answer those emails.
Todoist allows me to set an email as a task. I can identify the email in my Todoist as a task and put it in suspense for a later time. The beauty of this is as I am reading through my emails, I can identify my tasks for a time when I can appropriately “answer the mail.”
The really neat thing about this tool is you can use it in Gmail, Outlook, Windows, use it to identify a website task and on and on. You can use it on your android, iPhone, iPad, etc., etc., etc.
Google has hit a home run with this application. If you are like me and have multiple things going on at once this tool is for you. So far I’ve only used it for Chrome and Outlook. I found it easily integrates with these platforms and I can access that same to do list on my android phone.
If you are an entrepreneur with more tasks than you have hands or bandwidth for, Todost is a great tool to help you be more efficient, make more money and save time. You no longer have to sift through all your emails several times to find that one email that you should’ve answered yesterday.
Don’t forget to leave feedback. Tell us one or two cool things you learned about Todoist or why you chose not to use it. We want to know. Click on the logo below for a Cool Video about Todoist.
Go forth and be prosperous!
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I think Constant Contact is a best tools for free market research. According to this article, this tool provides effective features for Custom Marketing Research Paper work. I prefer this tool to every market research analyst.
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One of the questions I get asked on a regular basis is how to read an opt-out, and what exactly does and opt-out mean? Opt-outs definitely have a meaning with email marketing. Opt-outs are an indicator of your program, not the health of your business, and definitely not sheer death. It may feel that way, but you’ll live through opt-outs if you plan for them. The main thing to remember about an opt-out is someone has decided to remove themselves from one of your email lists. They are gone. If you are using Constant Contact you cannot add someone back into your system (legal requirement that Constant Contact takes care of for you) that has opted-out. Constant Contact’s handling of opt-outs is one of the biggest reasons I like using Constant Contact; they keep me legal. Don’t lose hope. There is a way to “get them back.” Although Constant Contact prevents you from adding back the email address from someone who’s opt’d-out, that person can reenter their email address and get back on your list. The reason I wanted to explain a little bit about opt-outs is because I’ve repeatedly seen opt-outs cause a negative emotional response from the owner of the mailing list. There seems to be confusion and sometimes hurt because someone chose to opt-out of their list. To alleviate some of the confusion, let’s break down an opt-out. An opt-out is when someone decides they no longer want to receive your emails. There are several reasons for an opt-out. As a business owner you should be aware of what they are so you can be prepared to take action if you need to. The reasons for an opt-out are: The list is new or is a transferred list. People on the list may not remember who you are or why they signed up for your mailing list. This is ok. You want to have a “clean” list; a list of people who want what you have and remember you. An aging list may start having less and less activity. As a business owner the following 3 reasons are the most important to monitor because they are indicators of the overall quality of your email marketing program. We’re assuming you have a clean list and have emailed to that list at least one time within the last 6 months. Sending too many emails Content is no longer interesting Content is no longer relevant Don’t get upset at your opt-outs, figure out what happened and fix it. If you send an email and there is an unusually high opt-out rate, you need to reread your email and see if there is something about the email (subject, content, placement, day of week, number of previous emails, etc.) that caused your opt-out numbers to jump. In the following example there were 14 opt-outs out of 2378 email addresses. That may seem like a lot, but it is .6% of the overall number of people who were sent this email. That’s les than one percent! Not bad, but we still want to see if there's a reason for the opt-outs. For this particular list we learned the owner of this list had not sent regular emails and the list had aged. Our summation was the content may no longer be relevant for those 14 people who more than likely may have a new role or changed companies. The main thing we use opt-outs for is as an indicator we are sending too many emails. Too many emails will kill your list probably quicker than anything else. You can and will have opt-outs. To compensate for opt-outs, continually build your list. I’ve watched as some companies think all they have to do is bring in several thousand email addresses and they’re done with their list. What they don’t understand is as people lose interest with your emails and they opt-out, you have to keep attracting others to build your list. Not everyone will stay on your list and not everyone will go. Get used to it, but don’t give up. As an email marketer you have to keep growing your list, or at least maintaining your list at a predetermined level. As people exit your email list, you have to bring on new people who’ve been recently excited about your product or service. They are your best advertisement. The takeaways: Use opt-outs as an indicator that something may need to be fixed or tweaked with your email marketing program. Keep building your list. Be innovative. Look for new and exciting ways to attract people to your email list. Build your email list to compensate for the opt-outs. If you don’t compensate for the opt-outs your list will dwindle and your program will become less and less effective. Constant Contact has a lot of information about how to build your list, read your analytics, etc. Take some time and go through their Knowledge Base or watch one of their many instructional videos. Above all be comfortable and confident in your email marketing program. We wish you well. If you are not a Constant Contact user you can test drive the Constant Contact Marketing Toolkit free for 60 Days. Click here Tell Me More about the 60 Day Free Trial for more information. Cheers, Mike.
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What a wonderful time of the year. The temperature is colder than normal. Music is playing. People are gifting. It is all in the spirit of the season. There’s something else that should be in the back of your mind. This is a great time to plan for next year. What will you do with and in your business in 2015? Have you started building your 2015 marketing strategy? If not, you’re not alone. In the next few minutes I'll walk you through an easy-to-get-started marketing strategy builder. Let's get started at the start with Strategy. Strategy If you want your 2015 marketing to be successful, you need to listen up. This is the time of year you should pull out your 2015 calendar and start jotting down notes. Here’s how it works. As you get time over the next few weeks, take your calendar (I use a blank Microsoft Outlook calendar) and jot down all the holidays for 2015. This will give you an idea of the types of campaigns you will need to run if your business is holiday driven (B2C). If your business is not holiday driven (B2B), then you’ll want to use holidays as a way to connect with your prospects. The next thing is adding all the events you can remember for 2015. For instance will you be attending a conference, going on vacation or making a business trip? Document it on your calendar. Document anything you feel will impact day to day operations. Your 2015 Strategic Plan is almost complete. The next part of your Strategic Plan is your campaigns. This is the where you’ll look closer at upcoming holidays and see how your campaigns fit into those holidays. Even if your campaigns do not fit in and around the holidays, find ways to use holidays to your benefit. Make holidays an event with your business. People like events. Social Media is event driven. Capitalize on those opportunities. When marketing near the holidays make sure to add your business hours so people know when they can and cannot get in touch with you. Holidays are also a good time to wish everyone a happy holiday. Extend it to their families too. After you have identified your holiday campaigns look for slow times during the year that you’ll need to step up your marketing. The intent of this process is to manage a consistent work load throughout the year. Application Now that you have all your campaigns identified for the year it will be much easier to put your strategy into action for the upcoming year. You’ll need to answer questions like: When will your campaign start? Is your campaign a social media only campaign or will you add an email campaign too? What is your offer (what do you want to attract)? Build campaigns at least 2 months in advance. This allows time for you to make any corrections before the campaign is launched. Schedule your campaign posts in advance. Your campaigns will launch as planned. This gives you time to work on your business and prepare for the door to start swinging. May you and yours have a joyous and happy holiday season, Mike Bitter, Founder and CEO Affordable Social Media, Inc. email@example.com
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An instructive post. People to really know who they want to reach and why or else, they'll have no way to know what they're trying to achieve. People need to hear this and have it drilled in their brains.. Thanks for sharing this great article. check for Toronto web design ,Toronto SEO Company tips and solution.
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Marketing during the holidays changes. Those changes will happen differently if the business is a Business to Consumer (B2C) or Business to Business (B2B). Most B2B businesses have holiday breaks or times during the holidays when work slows down and people take their holiday breaks from work. It becomes a bit harder to get in touch with people and to do much prospecting. B2B businesses will do best by spending their marketing effort building relationships rather than directly marketing. As a B2B use this time of year to wish your clients and prospects happy holidays. Send a greeting card or two through email. Although marketing slows down, don’t forget to market your business when you send the greeting card. Here’s what I mean. Let’s take Thanksgiving or Christmas as an example Build your greeting card, and brand it for you and your company. Branding does not have to be obvious or distasteful, but consider the little things that your client or prospects can identify with. Include what day(s) you will be closed and when you will open again after the holidays. You want your prospects and clients to know this information. Did you include the important stuff like your phone number. Always, always have a call to action; call us for an appointment, send us an email, drop by, etc. Now let’s talk a little bit about B2C. B2C (Business to Consumer) is a different world than the B2B world. It is much more social and is more closely tied to us on a more personal level; our clothes, toys, food, togetherness. Keep in mind, 20%-40% of yearly sales are usually done November-January. If you are a B2C, this is your time to rock. How much of that 20%-40% will you make with your business? Below are a few marketing tips to use when doing email marketing during the holidays: Include a person’s name and the company name in the “From” line They will more than likely have an email address with the business name at the end. This helps to identify the person to the company Think of catchy “Subject” lines. They don’t have to make sense, just make them catchy. Don’t use lost leaders (telling people one thing and delivering something different). Stay focused with your marketing. Don’t overwhelm readers with a “lot.” Dazzle readers with a little and give them a link to the “lot.” Be sure the little bit you share is good. Use something popular and is selling well. What does B2B and B2C marketing have in common? Both types need a basic strategy to get the biggest bang for their buck. A few minutes building a marketing strategy allows you to maximize your marketing efforts. BUILD A STRATEGY before you start marketing. More next month. From my family and I we wish that your holiday celebrations be safe, happy and joyous, Mike Biter
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In my last post I posed the question asking “which is more important, your product or prospects?” For some this may be a dumbfounding question, but one that needs addressing to be sure your priorities are what they should be. For me the answer is clear. Prospects are more important than the product. If you don’t have prospects, you can’t sell anything because there won’t be anyone to buy your product. How do you prospect with social media? The first thing you need to do is get people interested in your social site (Facebook, Twitter, LinkedIn, etc.). You will attract certain types of people depending on the content you post. Decide what types of people you want to attract then post content they find relevant and interesting. This will keep them coming back and makes it easy to slip in an ad or two whenever you want. Interesting and Relevant. When I explain the theory of interesting and relevant content I use the analogy of BMW car sales person. Just so everyone knows I love BMWs and that’s why I talk about them so much. For the BMW car sales person to attract people who like BMWs he or she will have to make posts about BMWs. For the sales person to be successful with Social Media Marketing, they will post content that is interesting and relevant to people interested in BMWs. If the BMW car sales person posted about Chevys, Fords and Dodges, they would attract buyers who like Chevys, Fords and Dodges. Content attracts like-minded people. So how do you know what type of people your posts are attracting? There are numerous ways to get people’s interest, but are you specifically attracting people who are interested in your product? Your Social Media Analytics will tell you if your content is attracting the right people. Here’s how. After you’ve posted 2 or 3 times each week for 2-3 weeks review your social site’s analytics. Your site’s analytics will tell you what types of people you are attracting. After reviewing your analytics decide if you are attracting the types of people you targeted to purchase your product. What do you look for in the analytics? The first area to look at with your analytics is the number of “Hits” or Reads you have with each post. Decide what types of information people are most likely to read because that information is what gets people to your site. If you don’t have prospects (readers) on your site, you don’t have anyone who will buy your product(s) or use your service(s). The next analytic is Engagement. People are more likely to buy when they are engaged. You may have lots of hits, but little engagement. If your other posts are getting engagement, then you have an engaging audience and one you can work with. If you do not have an engaging audience, you need to do something about it. Change content, get more radical and attention getting. Find out what your audience likes, then feed them interesting and relevant content. Knocks on the door get people’s attention. Engagement Drives Sales. Keep your readers entertained with 3-4 great, information-packed posts for every 1 marketing post. It’s like Paige Cahill, Regional Business Development for Constant Contact always says, “If you sell, sell, sell, you’ll fail, fail, fail.” Remember to use content that is relevant and interesting to your readers. Contact us directly for more information. Above all, be social. Mike Bitter, Founder and CEO Affordable Social Media, Inc. Mike@ASMOmaha.com
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In Social Media Marketing, groups of information are electronically tied together. Knowing how these groups are tied together is a key to making a business successful on the Internet. Internet success can be done using any social media platform if you know about the keys success. Whenever I teach a Social Media Marketing class I ask business owners to write down 5 words that their customer would use to find them on the Internet. Sometimes I get blank stares. If I see too many blank stares I explain that we are looking for 5 keywords that a lead, prospect or customer would use to find them on the Internet. These are not necessarily the same 5 words that a business owner would use to find their business. Do you have your 5 keywords yet? Remember, we are looking for 5 keywords that people would use if they were looking for you on Google. It is sometimes hard for business owners to think from the outside in because they spend so much time on the “inside.” They get so knowledgeable about their business that sometimes it's hard for them to think like a prospect or a customer. If you have not done so yet, take pen and paper and write down 5 keywords that your customer uses to find you. And then I'm going to tell you what to do with those 5 keywords. The Internet is made up of bits of information that are connected electronically. The electronic connection is made by a technological process that involves crawlers. A crawler’s day and night are spent finding consistent uses of bits of information, then cataloguing the information’s whereabouts and make them available as most relevant to that particular search criteria. When keywords are being used over and over again crawlers notice the persistence and move the content ranking, based upon the keywords up in the Google rankings. The crawler also connects those keywords back to other groups of information similar in nature. So how does all this tie into Social Media Marketing? One of the main objectives in Social Media Marketing is to get noticed by as many people as possible. Isn’t that what every business owner wants? The more people that see your business the more opportunity you have to convert people from prospects into leads and leads into customers. Let’s put all this together Whenever you make a blog post, Facebook post, tweet, email marketing piece or a YouTube video description, mention at least 2 or 3 of your keywords. Each time you post or if you decide to write a series of articles use the same keywords throughout your series. This will attract the Internet's (crawler’s) attention and get you noticed quicker than anything else I am currently aware of. So the 1st step is to develop your 5 keywords. The 2nd step is to use those keywords consistently and persistently in your postings. The Internet crawlers will notice that you are using certain keywords persistently from your social media sites and they will start noticing you. As your postings get noticed, they will bubble to the top of the Google rankings. Get going and get noticed!
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Automating your email marketing is easy to do. You start by creating a series of messages, and then schedule them in your autoresponder. When a customer makes a purchase or signs up for one of your mailing lists the series of automated messages (autoresponders) you created for that list will be delivered at the time you designate. That’s all there is to it. Autoresponders can consist of newsletters, invitations, coupons, promotional offerings, and more. An automated email marketing system provides everything you need to design, send, and monitor your email marketing campaigns. Create vibrant, attractive messages with any of our ready-to-go HTML templates or design your own. Don't forget about building your mailing list. Building your amiling list is as easy as creating a sign-up form with our web form generator, settng up our Facebook application, QR Code generator or one of many, many other ways. You also want to measure your campaigns performance. Robust reporting tools measure the effectiveness of your emails with analytics on who opens, reads, and responds to your campaigns. By knowing your campaign's analytics you will become a much more effective email communicator. Autoresponders are the holy grail for email marketing. Create your automated emails, enter them into the autoresponder, schedule them and wallah! Your automated email responds whether you are working or not.
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When reading through your LinkedIn profile ask yourself these 5 questions: Is my profile picture a reflection of what I want to portray to your audience? Does my Profile Summary speak to me or my audience? Your profile should speak to your audience in a way that compels them to take action. Are all dates, locations and connections correct? LinkedIn will connect you with people who have shared common life experiences….based upon your profile information. Did I use 3-5 keywords in my Profile Summary that my audience uses to find me? LinkedIn will connect you with people who are looking for you, your company and/or your product or services; make it easy for them. Is grammar and spelling correct? When you can say yes to all 5 questions, your internet visibility will increase tremendously. As your internet visibility increases, so does the number of people to whom you can market.
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