Hi Wendy Pretty good job on your first newsletter! I’m Brandon of Conscious Commerce, Constant Contact's #1 Rated and Master Certified Solution Provider. I have a few tips which will increase open and click through rates. Before we get started on your review, I would like you to start thinking of Email and Social Media Marketing drivers of traffic to your website. "Don't spill all your candies in the lobby!" in other words, don't put all the important points in your Email blast because you want the reader to visit your website and potentially book a trip! Keep the picture at that size or smaller, depending on the length of your email. 1. Shorten Content • You only have 10 to 20 seconds of attention for many of your newsletter readers, keep your email to no more than one scroll (page and a half max) • Keep the email to 1 to 3 points (max) if you have more points to communicate, send another email (next week) • Just have a teaser of what your newsletter with a link to your website or landing page where they can "read more....." – don’t put your entire newsletter into the email 2. Main feature ad • Redesign main feature ad, doesn't grab attention - use the "Alaska Newsletter" as the feature...(brief overview, or the 1st few lines of each paragraph) • Design a feature advertisement for bottom header (maybe a package deal to entice the reader) linked to your website • Perhaps bring the picture inline with the body of the text or include in Feature Ad, it will jazz up the content! 3. CALL TO ACTION • Include 2-3 clickable links in every paragraph • Add Call-to-Action in your feature article (link to your website or landing page where they can "read more.....") • Link the photo and your company name to the newsletter landing page or your website If you would like to go into greater detail and have a (FREE) Email Optimization Review (EOR) over the phone, please book a call at http://klayman.net. Good luck with your email marketing campaign! Sincerely, Brandon Klayman Founder & CEO Conscious Commerce Master Certified Constant Contact Partner w: www.cc94.com e: firstname.lastname@example.org p: 403.770.9776 Schedule a call with me goto http://klayman.net #1 Rated Master Certified Constant Contact Platinum Partner
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Thank you for posting the article. It contains valuable information to get you started. Here's another article on posting times from buffer scheduling app. Everyone's community is made up of unique individuals and measuring your campaigns metrics is the most effective way to define the perfect schedule for your community. It important to document the results and take into account all the channels you use. Does anyone have tips for documenting their analytics? I use an excel spreadsheet, but I'm always looking for a better system.
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