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Constant Contact wants to help you succeed! We’re celebrating our professional service programs on the Constant Contact Community this month and you have a chance to try one of the services for free! Learn more.
Do you have a Facebook Page but hardly no one has liked it yet? Below you will find a couple easy ways to organically grow your Facebook fan base. Invite People: Whether you’re using the Facebook Pages Manager mobile application or you are viewing Facebook via a browser (hopefully Chrome), the quickest and easiest way to grow your Facebook fan base is to invite your Facebook friends. Where the button appears may vary depending on what dashboard Facebook has decided to give you; however, somewhere at the top of your page there should be a button that looks like three dots. It’s typically right next to the “Share” button. Click on it and then click – “Invite Friends”. Your personal Facebook friends list should display on a pop up window. The easiest way to invite all of your friends is to use the Facebook Invite All Chrome Extension. Trust me – it will save you a lot of time! You can also invite all of your friends by individually selecting each one. Collaborate with Other Page Managers: Another great way to grow your Facebook fan base is to collaborate with other Page Managers. Reach out to companies who have a similar target market(s) and create marketing campaigns that promote both company’s products and services. Some Examples: Chamber of Commerce and member companies can work together to promote a specific event or cause by sharing and inviting people to a Facebook Event Page which is tied to ticket sales. Pizza shops and ice cream stands can offer a limited time special offering one large pizza and a 99 cent ice cream cone. Each service discounts one item as a lost leader to bring the entire family in to the establishment. Real estate companies can feature interior design professionals’ before and after photos with a blog write up of DIY instructions. The free information is traded for audience attention. And the list goes on. Note when collaborating with other entities, it’s important to include your social media marketer!
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How many Facebook accounts do you have? Do you know anyone who has two profiles - one for business and one for personal use? Have you ever considered creating a second profile for your "other" online persona? Many business professionals would defend the need to have two Facebook profiles. How do they keep up? And where do they find the time to lead split personalities? As a person who holds many hats including a business owner, a mother and a martini drinker, I can completely understand why people are scared of mixing business with pleasure. Yet, as a person of logic, I recommend one personal profile for the following reasons. People will know that you have two profiles and most likely because you have told them. But if you didn't spill the beans, it's quite likely between mutual friends, wall feeds and word of mouth, your not-so-secret-life is going to be revealed. It's time consuming to have two Facebook profiles. You will spend time reading notifications, switching back and forth between accounts, sorting friends, uploading media and updating statuses. It's complicated enough to have one Facebook, why have two? The simple answer is to have one personal Facebook profile. If for some reason you think you are famous enough to have a two, create a "public figure" profile. Or if you would like to distribute information to specific groups of people simply adjust your privacy settings. Let's face it folks, if you don't want information going viral, don't post it - enough said.
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Social media marketing is constantly changing. As soon as you get comfortable with all the buttons and understand how each network integrates into your online community, “The Network” (Facebook, LinkedIn, etc.) will roll out a new update; get bought by another company or change the user interface - making it harder for marketers to stay in the know. The best way to keep social media marketing simple is to stick to the principles and learn the new terminology. Below are a few tips to help you. The principles of marketing have not changed. You still need to define your target market, create a message that coincides with your marketing objectives and communicate that message via a media channel. Technology has changed the way people communicate. Marketers and consumers are no longer limited to traditional forms of communication such as the telephone and newspaper. Smart phones and tablets are now common place making online social networks like Facebook readily accessible from anywhere in the world. Your target market chooses their media consumption. You need to deliver your marketing message through your target market’s preferred channel of communication. Find out what how they consume information by asking your current customers or taking a survey. Social media marketing is a form of marketing. All marketing campaigns need to be measured. Use online measurement tools like Google Analytics and Facebook Insights to track the following data. Impressions/Reach: The number of people who have seen your brand. This can be organic or paid. Engagement: The number of people who have clicked anywhere on your post. This will guide your future content creation. Followers/Fans: The number of people connected to your profile. Know demographical and psychological information. What makes your audience take action? Clicks: The number of clicks. Provide information quickly. Collect contact information where possible. Social media marketing is an expense. Regardless of how you look at it, you will be spending time and money on your online marketing campaign. Set a budget to include time of your employees, yourself or a consultant and outsourcing the work you do not have resources for such as graphic design, data management or advertising. Create a social media marketing strategy. Make sure your target market’s demographics and your marketing objectives concur with social media marketing. Create a strategy to be successful.
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You can create Facebook lists and use them for added privacy when posting sensitive content. By categorizing your Facebook friends in lists you control who sees your family pictures and status rants and/or your party pictures and business notifications; yet remember it's good practice to think of all posted information as public. Below are instructions on how to create a list within Facebook and use it to adjust your privacy settings. Creating a Facebook List After you have logged into Facebook, click the "Home" button at the upper right corner of your screen. Within the left column you will see a category called "Friends" - hover directly to the right of "Friends" and the word "More" will pop up, click it. If you haven't created any Facebook Friend Lists so far, you will see a few lists that are automatically generated by Facebook. One of them will be "Close Friends", click on it. Click on "Manage List" at the top right. You can add and delete people on the list by clicking "Edit List". You can also change the name of the list from this option. (Unfortunately, you are not able to change the name of Facebook's automatically generated lists - but, you will be able to modify lists that you have created.) The "Manage List" button is also where you can choose which updates are shown on the list's news feed which you see in the middle of the current page. Click on "Notifications" to turn list notifications on or off. Please note that if you choose "On" you will get a notification every time someone on this list updates their profile, uploads a photo and/or any other activity that you have choose to show on the list's news feed. Ok, now you know the basics, follow directions in paragraph one and click on "Create List", name your list and add a few of your friends, then click "Create". (Don't worry your friends won't know they have been added to a list and all your lists are private.) Go to your profile by clicking on your name at the upper right of your screen. Click on "What's on your mind?" below your profile picture. Click on the button directly to the left of the blue "Post" button. This button will be labeled according to your current privacy settings. Click "Custom". "Make this visible to" section: From the drop down menu choose "Specific People or Lists". In the box below "Specific People or Lists" start typing your new list's name. Once you hit "Save" and "Post" this specific status update will only show to your new list. Type your list's name in the box. Once you hit "Save" and "Post" your status update will be hidden from your new list. The status update will be visible to the people you selected in the "Make this visible to" section. Other Privacy Settings Do the same process for photo albums, privacy settings (i.e. How you Connect, Timeline & Tagging), about me section, relationship status, etc.
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There really is a secret formula on How to Create the Perfect Facebook Post. Here it is. A perfect Facebook post consists of a few lines of copy - two sentences tops, unless your audience is heavily into reading - a picture, a link and a hashtag or two. Copy: The point of the copy is to make the reader engages but liking, commenting or sharing. Shares are the best; however, likes and comments are good too. By increasing engagement your Facebook fans are more likely to see your status updates in their news feed. (Just trust me on that one; I'll explain Edgerank at another time.) Picture: The picture/graphic should grab your audiences attention. Usually images that induce emotions are best. Picture quotes are usually well received from all audiences and easy to find. If you are linking to a blog article or website, it is okay to take the image directly from the article page. Original graphics are best; but, let's face it - we don't all have the skill or time to create our own graphics. You can find a lot of free stock photo out there. A couple quick stock photo sites are flickr.com and photopin.com. Link: Ideally and this is not always the case, you should link to a website (maybe yours) so the reader can find more information about the subject you are writing about. Just make sure this link is not long and messy. You can shorten your links via bitly.com, goo.gl and tinyurl.com just to name a few link shortener websites. Note if you add a link with no picture Facebook will automatically generate a preview of the link to include a picture, headline and a short description. This preview is generated from the website you are linking to; therefore, if the preview does not look as it should, it needs to be fixed on the back end of the website. Hashtag: Many people are confused as to what a hashtag is - it's the number symbol followed by letters or numbers with no spaces or punctuation that represents a topic/subject. You should not get carried away with putting too many hashtags in your Facebook status updates because it looks messy and unprofessional. Hashtags should represent the topic of your post and possibly the location. Use one hashtag at minimum and three at most - unless your selling hashtags of course! And that my friends is how you create the perfect Facebook post. Stay tuned for content ideas.
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Regardless of what I do in my life, where I go or what I become, I'll never forget my roots. The lessons I've learned in the backwoods of Maine are irreversible and God sent.
I grew up on a dirt road. As a kid, shoes were optional and playing in the local brook catching salamanders passed our time before we were called in for dinner.
With nothing but our imaginations and the great outdoors, there was plenty of time to daydream and get dirty.
We played manhunt, hide-n-seek and tag all around the local neighborhood. Everyone knew everyone and nobody locked their doors at night.
As a teenager, I began to understand the value of working. If you wanted something, you just kept your feet on the ground and stayed patient. You didn't burn bridges because it would come back and bite you in the ass.
I saw people cut corners and cheat their way to instant gratification; however, at some point they would fail and fall further behind than those who stayed on the straight and narrow path.
As a young adult, I learned to pump my own gas, put the right amount of air in the car tires and check the oil and transmission fluid. I could tell the difference between a bad tire and a cv joint just by the sound the car made; and I knew the difference between a dead battery, a bad alternator and when you needed to buy a new startah.
We didn't point guns at people and having a dead deer draining out in the back yard or being hauled in the back of a pick-em-up truck was normal.
When the grass grew, we mowed the lawn. When it snowed, we shoveled the yard - or at least a pathway so gram woudn't slip and fall.
When the plumbing needed fixing, we called Uncle Pete.
When we needed a mechanic, we called Uncle Percy.
And of course if they weren't available, my cousin lived down the road.
AND if he wasn't available, then we could always ask the neighbor.
Relationship building, hard work and perseverance is built into my blood. I couldn't shake it if I tried. Of course somethings you never want to lose sight of .. growing up in Maine is one of those things.
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Without a doubt, companies and individuals of today should be active on all three social media giants: Facebook, Twitter and LinkedIn. Below you will find functionalities, demographics and basic etiquette of each. Facebook It’s fair to say that Facebook has taken over social media. For kids as young as 10 to people up to even 80 years old, Facebook has by far the widest reaching demographic (almost 400 million members, and 100 million of them live in the US!); the average Facebook user spends nearly an hour on Facebook per day. Having a business account on Facebook, better known as a Page, will allow you to reach all people that like your company page quickly and frequently as you post messages, pictures, and media (and they, in turn, can share content that you share with their friends, and so on and so forth). With Facebook, you can communicate with your customers on the media, photos, messages, and whatever else you share, slowly building deeper relationships and turning a “just-once” customer into a life-long buyer. As you continue to have an active presence on the company Page, Facebook has built in analytic software that helps track how many visits your Page is getting and at what frequencies, and how this differs at different points in time, allowing you to understand your customer on a deeper, more analytical level. This allows you to tweak your marketing strategies and online presence as you see fit, with the help of this Facebook software. Facebook also has built-in technology to create numerous types of advertisements. Twitter Twitter, like Facebook, is a casual way to connect with existing costumers and increase knowledge about your company. With a company account on Twitter, businesses can expand their reach over costumers by connecting day in and day out—tweets can be posted at any time, day or night, and if a costumer follows you, that tweet will show up in their Twitter Feed. For those costumers (and potential costumers) that do not follow you on Twitter, the chances of you reaching the untapped potential skyrockets when the companies’ tweets are re-tweeted, there for exposing your tweet to the followers of the costumer that re-tweeted your tweet. Twitter allows maximum control over branding, allows as much interaction with the costumer as you choose, shares news about the company, and runs promotions. With only 140 characters and easy-to-use interface, Twitter provides a concise and simple option in the digital marketing game of today. LinkedIn On the other hand, there is LinkedIn, a professional networking website that is free to join. Like Facebook, there is an option for more ‘advanced’ membership options that you pay a price for, but the minimum, free membership is just fine. LinkedIn attracts a more nuanced crowd than Facebook—with membership being high among educated, high earning ($75,000+) professionals, exactly the type of person you want to network with. LinkedIn is accessible for both individuals and businesses. For individuals, LinkedIn is now an extended resume, with descriptions of past and current occupations, university degrees, and other accomplishments. It allows you to “Connect” with peers, colleagues, former classmates, and other acquaintances, which allows you to further your networking capacity. LinkedIn is also easy to use and necessary for businesses today. The benefits are almost endless: attracting new clients, targeting specific industries or groups, longer client lifecycles, creating a targeted online community, and countless others. Joining LinkedIn as a business allows you to connect with your current employees and personal connections, as well as increasing your online presence to attract new clients (as I already said but it cannot be over stated) and potential employees that wouldn’t have been found otherwise. 332 million people use LinkedIn, averaging 2 new users per second! With that level of growth on a professional level, it is hard to deny that having a LinkedIn profile is incredibly beneficial both for companies and individuals. This three social media networks allow interplay between one another; if you share a post on Facebook, you can tweet the link to your Facebook page encouraging your followers to check it out (and possibly gaining “likes” on your Facebook page to increase relevancy). The same goes for LinkedIn—its important to keep all three updated and active because without them, companies often falter and lose out on potential business.
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If you’re using Facebook for business, then you already know by now that speed is an important factor in handling customer responses. It gives your audience the sense of importance, and confidence towards the brand. That’s why for savvy social media marketers like us, it has become a necessity to have the capability to manage our Facebook business pages while on the go. Lucky for us, Facebook has a dedicated Pages Manager and we no longer need to access our business pages through 3rd party mobile apps. Besides, no one knows Facebook Business Pages better than Facebook itself, right? To give you a quick overview of what it does, and how this heaven-sent mobile app helps you keep up with the activity happening on all your pages, below is a quick run-down of its basic functionalities: Update your page. Post updates, answer customer messages and posts, receive notifications, create events, post and manage photos, and invite your friends to like your page, schedules posts, and a lot more. Access multiple pages. Using the app, you can manage up to 50 pages at the same time, as well as edit your About section, preview notifications, search relevant pages to like, create a new page, or add Admins to any page. Monitor your engagement. View stats like total Page likes, new Page likes, weekly total reach, post reach, and number of fans engaged. The Pages Manager app works on both Android and iOS smartphones and tablets. If you’ll take a quick glance at its new features and latest look, there isn’t much difference with regards to User Interface (UI). It’s also good to know that there are advantages that the mobile app has over the desktop counterpart. For example, you can invite all your phonebook contacts to like your page. Plus, you have the option to get push notifications and get a real-time advice for new Page activity, tips, and reminders.
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Hi Vito, This is great information. I recently sent out a special offer via email. I looked at my analytics to see who was clicking on the "Buy Now" button. Then instead of sending another mass email, I contacted each person (there were only about five). Depending on the relationship I used either phone, email or social media to ask if they were interested in the "limited time" offer. I sold two! Email works, nuff said. Thanks for sharing! Tracy O'Clair, TOCmedia
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