Additional reports that would be useful to better fill out the picture: Total Sents Total Opens + Total Unique Opens (It's not obvious which version we already are given.) Ability to export clicks would be useful. Consistency with averages? It seems like our organizational average bounces wildly, leading me to not trust it. Also, the "Average Industry Rates" PDF [http://img.constantcontact.com/training/tutorial/industryavg_621.pdf] and the "Average Industry Rates" shown under FAQs are not consistent. It's difficult to feel confident in the metrics and the comparison we can make for our organization. For example, we are a trade association. That is not an available category on the PDF version. So, if I compare Nonprofit - Other on the two versions, I see the industry open rate is 32% on one and 22.5% on the other. Big difference.
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