I send over 500 emails to the subscribers of our electronic version of our magazine. Of those 500+ subscribers, the data feedback indicates that only 45%-50% open the email and of that only 50% - 65% click on the link to download the issue. This is somewhat surprising since these are NOT free subscriptions. These are paid subscriptions to a professional membership trade magazine.
Either people have taken to paying for something they do not want or the accuracy of opening rates and click throughs seriously lacking.
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