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Approximately half of the marketers who used video in email campaigns saw increased click-through rates, increased time spent reading the email, and increased sharing and forwarding. ( Source: eMarketer ).
Subscribers find them more interesting and active in comparison to plain text. Therefore, a video email is likely to make more impact on viewers.
2. It’s the easiest way to disseminate a lot of information in a short space of time.
3. To get you even more excited, 76% of businesses say that video provides good return on investment. Besides, online video editing tools are constantly improving and becoming more affordable.
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