Videos, as we all know, are great for getting engagement on social media. People want to share video content for a whole number of reasons, which is good for business. So all we have to do is make brilliant content and get it out there and receive a few thousand views and few thousand click-throughs, except… it doesn’t really work like that. Often social media is tricky to manage. If it’s Twitter your post disappears into the stream of traffic, if it’s Google+ users don’t engage with it, and if it’s Facebook your Page reach is often too small to make a noticeable difference. I have been using a variety of techniques to get around these problems, but what are people’s favourites? Are there techniques anyone here uses to increase engagement with video over social media?
Would love to hear your tips and tricks.
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