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In the past, there were templates that could be used with the custom fields. For example, there was a birthday reminder where I could send an email to my customer reminding them that they sent birthday flowers to "custom field 1" (recipeint's name) on "custom field 2" (last year's delivery date). It doesn't seem like there is a way to use customer's custom fields anymore. We stopped the emails a few years ago because people preferred getting a direct mail piece instead, but now customers are requesting email reminders again.
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