Currently, I am working on an internal newsletter for our employees. I tried to set up a 2 column email, and drastically failed trying to move everything around to create a crisp, clean layout. Here are two ideas that came up while working on this newsletter: 1. Direct Content Column to Easily Skip to a Specific Section of the Email One of my supervisors asked if we could have a column on the left side that lists specific topics discussed that people can click on to take them directly to that part of the email. I think that is a great idea, because within any company, some topics may not pertain to certain employees. I feel that if this interactive column existed, less people will scroll through or ignore the email completely. This can show what information is in the email right away. It also helps your contacts access specific content directly without having to scroll through all of the content they are not interested in. 2. Embedded Surveys within the Email This can create more responses to surveys and reduce unwilling participants. There is nothing worse than being willing to participate in a survey and realizing that there are just way too many questions to answer. I feel that if questions are seen right away, the more people will respond right away. In our employee newsletter, I made a button that takes you to a survey link, it only has 1 question with 4 responses. Our employees don't know that though, so they may be hesitant on going to the survey. We also would like to include fun questions to keep our employees engaged. The question would be simple trivia questions like "How many customers do you think we serviced last year?" and then have a multiple choice answers below. Once they click on an answer, it will tell them if they are correct or not and show the rest of the company's results, along with more information about that topic. I hope to see these ideas implemented some day, I hope we are not the only ones who think that this is a great way to keep contacts engaged and look forward to their emails. Thank you for taking the time to read these ideas. -Chelsey Smith Marketing Coordinator/ Graphic Designer
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