Episode #22 - Be a Marketer

[Nick_S]

When you want to create a successful business, it’s important to not just focus on making money. When you focus on all the parts of a business that form the bigger picture, like Paul Baik of Paul’s Beauty Warehouse, success will follow.

It’s never just about the customer. It’s also about vendors, employees, and the customer’s customers. That’s why Paul considers his business a “circle of joy.”

“We wanted to focus not on making money, but making people beautiful… We look at everything holistically now,” Paul says.

Give this week’s episode a listen and hear Paul talk about the challenges and victories of serving the haircare industry and why email marketing plays an important role.