Episode #6 - Be A Marketer

[Nick_S]

After making the leap from the security of the corporate world into the whirlwind that is entrepreneurship, keynote speaker and leadership coach Scharrell Jackson quickly learned the importance of segmenting her audience. 

 “For a business that wants to use Constant Contact as a primary marketing tool, they should get clear on their strategy. Do not just use it to load names and push emails, because people don't want to read. Use it to actually segment your database into whatever works for your business. And then have targeted marketing strategies, especially in your email drip campaigns that are personalized to the customers”, Scharrell says. Listen for more insights in the full episode below.

Scharrell is currently re-defining her audience and properly segmenting it using Constant Contact. Tell us more about how you segment your audience right now.