high cost of membership

[AlisonM399]

Hi: I send about 4 -6 maximum email newsletters a year. This is for my own business, which earns about $10,000 (Canadian) a year. There is no category for the low number of recipients I have (around 350 tops) so I'm forced to choose the category that makes me pay $66 a month, including taxes. I can't call myself a non-profit, because it's my own business, but there's no way in the world I'll ever make a profit! I do this because I enjoy it, but I practically lose money, considering the expense. I represent classical musicians. Is there any kind of break for someone like me? thanks, Alison McTavish

[William_A]

Hello @AlisonM399 ,

Firstly, I'd strongly recommend deleting and unsubscribing your recommended-for-removal bounces. Based on your February email, this could significantly reduce your contact tier and improve your open rate and delivery quite a bit. 

You can use segmentation to filter out contacts who've chronically not opened your emails. You can then further manage this segment by adding it to a list, determining which contacts may still be worth keeping (such as very recent additions based on Date Added), and then deleting all the remaining non-openers and the segment list. There's also our pre-built low engagement segmentation, which you can use to re-engage those specific contacts that rarely if ever open your emails.

Another way to save a significant amount of money in the long run would be to go with a 6 or 12-month prepayment. You could get 10% or 15% off respectively by going with one of these prepay setups. This can be done from within your account, but if you'd like additional guidance and insight you may wish to reach out to our Billing team directly.