Wondering how nonprofit organizations can use email marketing effectively? In this episode,
Dave Charest, director of small business success at Constant Contact, welcomes
Kelsi Carter, the team’s new brand production coordinator. They go on to discuss the importance of storytelling, segmentation, and frequency in email marketing.
Listen in to hear how why:
- Storytelling and inclusivity are crucial in nonprofit marketing and why you must focus on the impact of donors' support.
- Segmentation and automation are vital for sending relevant content and improving engagement.
- You should optimize emails for mobile viewing, as many people check emails on their phones.
- Sending emails at least twice a month with limited content (three sections beyond the intro) for easy scanning, may be best for you.
- Prioritizing and acting on one thing at a time are key to getting things done.
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