How to Build a Brand for Your Business with Liz Mosley

What if you could transform the fear of rejection into a catalyst for growth in your business? Graphic designer Liz Mosley did just that. After realizing that playing it safe was holding her back from exciting opportunities, Liz embarked on a journey to reframe rejection as a stepping stone to success.

 

Liz has been helping small businesses and creatives define their brands and attract ideal customers for over a decade. As host of the “Building Your Brand” podcast, she's no stranger to the power of marketing and connection. “I actually think for some people it's worth waiting a couple of years, letting the chips fall almost, and seeing what is the business that you really want to build and then invest in the branding,” she shares.

 

On this episode of Be a Marketer, Liz and host Dave Charest delve into the strategies that have helped her build a thriving freelance business, including a counterintuitive approach to rejection, the importance of understanding your target audience, and her go-to social media scheduling trick.

 

Tune in to discover how you can build a brand you love and attract dream clients with Liz's practical tips and inspiring story.

 

 

☕ What she does: Liz Mosley is a U.K.-based graphic designer specializing in branding and animated GIFs for small businesses. She hosts the “Building Your Brand” podcast, where she shares marketing advice for small business owners looking to DIY their branding. Liz’s goal is to help her clients and audience create a brand that makes them feel proud and confident about promoting their businesses. 

 

💡 Key quote: "You don't have to be the best at it. You don't have to have the slickest tech setup. You don't have to have invested in public speaking training. You just [have to] get going and learn on the job."

 

👋 Where to find her: Website | X, formerly known as Twitter | LinkedIn | Podcast | Instagram | TikTok | YouTube