Be A Marketer

As a small business owner, you need to be a lot of things to make your business go – but you don't have to be a marketer alone. Join host Dave Charest, Director of Small Business Success at Constant Contact, as he discusses what small businesses need to know to successfully grow a loyal customer base, share updates, drive traffic, and boost sales. You’ll hear Dave’s advice from talking with Constant Contact customers, as well as tips from industry experts and stories from small business leaders just like you. Listen to new episodes of this 2024 Webby Award Honoree podcast every Thursday.

#60 - Automating and Working With the Seasons With Mark Chinsky

Marketing is the machine that never stops running, even for a seasonal business. Mark Chinsky, co-owner of Enjou Chocolat in Morristown, New Jersey, experiences drastic seasonal fluctuations that revolve around holidays. During the quieter seasons, Mark focuses on making technology work for him. His prior experience in the direct mail industry showed him the value of marketing — and when to do it.

#59 - Ask Dave: How do nonprofits benefit from SMS marketing?

Are you part of a nonprofit and want to use SMS but aren’t sure how or even if it would be beneficial for your organization? On this episode, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, talk you through it.

#58 - Using SMS to Increase Attendance with Nicholas Jackson

Libraries are often the heartbeat of the communities they serve — and Parsippany Public Library in New Jersey is no exception, offering much more than just reading materials. Head of Information Services Nicholas Jackson has been using Constant Contact for several years, both to distribute the library’s newsletter and to text workshop registrants.

#57 - Ask Dave: How can I get informed of people who signed up for my list?

Do you want to know when someone signs up for your email list? On this episode, Dave Charest, director of small business success at Constant Contact, and Kelsi Carter, the team’s brand production coordinator, talk you through it.

#56 - Finding Success through Good News with Marie Gilmore

Despite being a newspaper, the Osprey Observer effectively utilizes digital tools like email marketing and social media. The key to running a successful local paper, for Marie, is being deeply involved in and committed to the local community. Her team focuses on covering local good news and events, and the relationships they build with local advertisers and readers.

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