Need Feedback on Public School District Email

JenniferB369
Rookie

https://conta.cc/3Ufb12Q 

Would greatly appreciate any feedback. Thank you!

1 REPLY 1
Elizabeth_K
Employee

Hi, @JenniferB369!

Thanks for sharing your email!  As a parent, I get lots of school emails, and I appreciate when they're easy to read! I like your use of dividers between each section. They're clear and consistent. I also like the way you ordered the content where the registration call-to-action is at the top, followed by the school-specific updates, and then the resources for parents. Your branding looks great too! 

 

I have two recommendations for you. The first is for the two sections with the QR codes, which I'm assuming are both images. If I'm viewing your email on my phone, I can't scan the QR code. A simple fix is to add the URL to the image to turn it into a clickable link. Then if the image is tapped, it opens up the page. A second option is to add a link or a button below the image with some clear text that says "Register online," or something similar.  

The second recommendation is for the text link as the call-to-action in the kindergarten registration section. It looks great when I view your email on my computer, but on mobile it's a little more subtle and looks a little more like a subheading than a clickable link. My suggestion would be to turn it into a button to give it a little more weight.

Overall, your email looks great! I hope this helps!

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