Email list segmentation is an approach that breaks down a broad list of emails into targeted sub-groups. Segmenting your list makes it possible to deliver personalized, relevant communications to your contacts. As a result, it improves conversion rates for your business. It’s a win-win!
Base customer segments on detailed factors like purchase information, location, age, or event attendance. This allows you to tailor your content specific to their interests or behaviors.
When you segment your email list, you can send customized content like birthday greetings, welcome emails, or event recaps. To take that a step further, you can leverage dynamic fields to send targeted offers and enhance the relevance of your communications. This fosters a deeper connection with customers and boosts overall engagement and loyalty.
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