Customer Spotlight: Rip It Events

With various events taking place throughout the year, Danny also uses list segmentation to make sure the right email reaches the right audience. “Each race has its own list so I can market to that particular list,” Danny said. Keeping multiple lists means that Danny can separate and review contacts with ease. 

Due to his fast paced lifestyle, Danny expects the tools he uses to support him in an efficient way. It takes a lot of time and energy to host large events, so Danny relies on marketing tools like email, to help him stay organized and get to the right people, fast. Danny uses reporting features to track attrition, therefore, he can make adjustments for unengaged contacts when sending general emails. This promotes trust and credibility for his organization. 

The success of Rip It Events is based on having a healthy amount of interested participants. To ensure rosters are filled for each race, Danny finds success using Constant Contact to inform his target audience of upcoming events through email customization, creating segmented lists, and monitoring the active audience.