Introducing Segmentation to Constant Contact


Let’s start out by facing a tough reality: most small businesses and non-profits — even the most successful ones — aren’t getting the best results they could be from their email list.


Enter Segmentation


Time is scarce in the small business and non-profit worlds, so we’ve been working on a feature that can help you achieve your goals and do it quickly.


Segmentation is the process of organizing your contacts into different groups with the goal of targeting them with content or offers that are relevant to their needs or interests.


How does segmentation help?


Well, one of the biggest reasons people ignore emails or unsubscribe from email lists is because the content they receive isn’t relevant to them. By ensuring that the right people receive the right message you’re more likely to keep them engaged.


Introducing SegmentationSegmentation.PNG

Segmentation allows you to segment your contact lists right from the Schedule Page. You can choose to send your email across all of your contact lists, or to those who have recently been added to your account, only to people who open your emails, or to people who haven’t opened your email at all. You can specify the period of time for these segments, too.


For more information on using Segmentation look here!

Occasional Participant

After I have sent the newsletter through Constant Contact, how do I then email to a few new people that I have just met with and perhaps don't want on the permanent list.

Occasional Participant

In other words, how do I forward it on to someone without having to add them to the list?


Hello @EileenP08,


Thank you for reaching out to us. The best option would be to add the contacts temporarily to a listing in your account and send them the email via Constant Contact. Once you've added those contacts, you can then use the QuickSend option that is offered via our system. After doing so, you can then remove them from the account if you do not wish to keep them. However, if you do not wish to go through this process the only other option would be to live send the email to yourself and forward the message via your email client to whomever you need to send it to. Please let us know if any of these options have assisted you with what you are trying to accomplish.


 How do companies with more than 20k people in their lists do segmentation?

Marketing Advisor

Hi @JenniferM4858


Thank you for reaching out to us! Segments can be created and used for accounts with over 20,000 contacts. It is a great way to drive better engagement with your emails and also obtain higher open rates. This article will show you how to create defined segments within your Constant Contact account. Once you have created the segments in your account and you are ready to send out the campaign email, this article will show you how to select a segment on the scheduling page!


I also found a few blog articles that go over different ways that you could use segmentation for your business.

Are You Getting the Most You Could Be from Your Email List?

All Contacts On Your Email List Are Not the Same (And Why Their Differences Matter)


Let us know if you have any further questions!

Not applicable

Is it possible to enable segments for video views? For each link I include, I have added a segment that allows me to see how many people click the links within the email. However, I am hoping to be able to see how many people view the embedded videos, but enabling segmenting is not a choice like it is with the links.




Hi Jess!


It's good to see you in the Community! To answer your question, this is not something that we currently have with the new segments feature. 


If you can send an email to social_support(at)constantcontact(dot)com with your username and a reference to this post, I would be happy to track your feedback that this is a feature you would like to have. 




Alex S.

Occasional Participant

I'd like to see segmentation options for people who are NOT on a specific list. Is this possible?


Hi @StephanieG757


That's a great question! I can definitely understand how helpful this option in our segment feature would be. At this time being able to segment contacts by who is not on a list is not a feature that is yet available. This is a feature request I have submitted in your account. You can however do an advanced contacts search and pull contacts based on a list they are not in.


Hi, Is this supported from the API?


Hello @user53369,


Custom APIs can do just about anything relating to contacts. API could absolutely do a custom search for contacts who are not on a specific list, and then add those contacts to a new list, or manipulate them in some other way.  Segments just don't include 'not on a list' as one of their organization options.

Regular Participant

Is it not possible to create a segment based on tags? We have our database organized by tags but would like to use segments also.  




Thank you for reaching out! Great question. At this time you can't segment by tag although it is a feedback request we are tracking and I'm happy to add your vote for it. Please feel free to reach out if you need anything else. Thank you for choosing Constant Contact. Have a great weekend.

Established Member

Ho wlong should it take for a segment to be created?


My list is about 8000 people.


I tried to create a segment of those who have not opened any email in the last 180 days. 


It has taken over 30 minutes thus far, and the segment just shows as "Processing".


Hi @KenCountess 


Thank you for bringing this to our attention! We were receiving reports of other user's having this same experience and have looked into this further. Because of this we temporarily deactivated Contact Segments to prevent more more customers from experiencing delays. The good news is this experience has since been resolved. Are you still seeing delays?