Breathe and pat yourself on the back
Arguably, the most important step! You’re at the top of the first mountain in the seemingly endless range that is marketing and it’s nice to see you up here (it was getting a little cold and lonely).
Scheduling an email is pretty straightforward though. If you follow these step-by-step instructions you’ll be sending your first email in no time!
That said, here are some things to keep in mind before you schedule:
- When is the best time to send? It can be hard to deduce this if you’re just getting started, but still worth considering. Chances are you have some idea of the audience you’re communicating with. For example, if your audience is heavily corporate, scheduling the email to be delivered before or around 9 AM is ideal as it is more likely to be near the top of their inbox, thus more visible.
- Who are you sending to? Depending on the size and diversity of your audience, you might want to segment the recipients or narrow down a specific tag within a contact list.
- What about the subject line? If you can’t settle on a subject line, try the A/B Testing tool to send two different subject lines to smaller samples of contacts and then use the winning subject line to send to the rest.
Once you hit that Schedule or Send Now button, that’s it! You did it! What do you think? How would you rank your first campaign experience? Let us know below!
That said, we’re not done just yet. After you wait patiently for the email to reach their inbox and give your audience time to open and engage with it, you will want to review the reporting information for the campaign!
You can also connect your social media accounts to Constant Contact and share your hard work on your social channels!