It would be useful to be able to interrupt the a/b test and select a winner at will, instead of having to wait for the test to complete (which lasts at least 6hrs).
There are a few reasons for this:
1) One of the tests might show to be much better very quickly
2) One of the tests might have slightly less opens, but a significantly better CTR
When choosing a winner, the unsent portion would be sent immediately.
@DavidC8737 Thank you for the great feedback and examples of why this would be a good feature. I have opened your idea for voting.
I agree with this - depending on the email or the user, click rate can be more crucial than open rate.
Also, it would be helpful to be able to specify different preheaders in the A/B test in addition to just subject line.
We're updating the status of this idea to more accurately reflect its current status with our engineering team and also made slight changes to the subject line in order for it to be more easily found. We can't guarantee a commitment to deliver on this feature request to choose an A/B test winner but it should indicate some awareness that we have heard your feedback and could be taken under consideration for a future release.
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