Show average open/click rate for a group of campaigns

0 Votes

Would you please separate Business-to-Business and Business-to-Customer in your averages when it comes to Open and Click-Through Rates? I would like, one, to not have my B2B combined with my B2C, and I would like to compare likes to likes for statistical open and click-through rates. Our business falls within the manufacturing category. My Retail open rates are fairly high. My Reseller (business customers, of which I have 2 segments) rates are just fine, too. However, it seems to me they are apples to oranges in the view you are providing. Would it not be a quick checkbox to ask if one email is for B2B and another for B2C? Then, these emails could be filtered by which box I've checked for reporting purposes? Thanks so much! -- Linda at Hock Tools

2 Comments
Patrick_W
Moderator
Status changed to: Voting Open

Thank you for the great feedback @smalltimer!

Caitlin_M
Administrator
Status changed to: Not Currently Planned

While we do not have plans currently to introduce this specific type of reporting, you can compare up to five campaigns to view their reporting, including their open and click rates.

 

We encourage those who come across this post to instead provide their feedback on these two open ideas:

 

 

This idea will be closed but if there are plans to reconsider the request, we will update this post.

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