These days it seems that our percentage of mobile opens is increasing. The only trouble with this is that if we design for mobile, the email looks terrible on desktop and vice versa. I have two suggestions for Constant Contact to aid people in marketing via mobile and desktop to users.
1. Add a 'Mobile View' to the preview window where you can view HTML, Text Version, and Without Images version for ease of use. This eliminates sending several emails to yourself to check on your mobile device. I think people should still check their mobile devices, but having a preview would at least let people know if they are on the right track without wasting hours tweaking templates and re-emailing them. (Facebook does it)
2. Add the ability to view the actual list of contacts that open your email on mobile or desktop. Because the templates for desktop and mobile are so different (ie. 14pt font vs 24pt font and single column images) it would be nice to have the ability to create two versions of the email 1 For mobile and 1 for Desktop. I understand this creates more work for the average user, however, the campaigns would be more effective as they will be showing up correctly for the device they are meant for.
Mobile responsive or not. If you use a 24pt font in an email it looks great on Mobile and completely horrendous on Desktop. The whole point of mobile responsive templates is it to work well on both devices. Until Constant Contact can up their game on the mobile template side of things, it would be nice to at least have the option of splitting your list for mobile vs desktop users to ensure the most efficiency and response on a campaign.
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