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Create report for event landing pages

We created an event registration campaign, and an associated  Event Landing Page.  Discouraged there is no analytics-type reporting for the landing page. 

 

In addition to actual registrations, it would be very valuable to gauge level of interest from the invitees.  Simple data on landing page clicks woul dbe very helpful, such as:

  • Number of "Add to my calendar" clicks
  • Number of "Register now" clicks

Getting contact info on who clicked would be neat, but not necessary.  Simple counts would goa  long way to help evaluate interest and response rates.

5 Comments
Frankie_P
Moderator
Status changed to: Open Questions

Hi @BoschSecurity thanks for sharing this feedback with us! What are some cases where this type of reporting would be helpful or used?

BoschSecurity
Marketing Legend

Hi.  The goal here is to identify those who have taken action regarding an event invite, but have not yet registered.  Knowing which (or even how many) invitees expressed interest can help us gauge the relevance of our event to the target market.  From a user action standpoint, each click in the process below implies an increasing level of interest:

1. Opened email invite

2. Clicked link in invite

3. Clicked "Add to my Calendar" link on  event landing page

4. Clicked "Register Now" link on event landing page

5. Registered for the event.

For our event we wanted to follow-up with "interested" parties via phone.  Having relevant analytics on the landing page would have allowed us to focus our efforts on the "more interested" leads in categories 3 and 4 above.  In a since, this is similar to the eccommerce practice of follow-up communication with customers who have an un-bought item in their cart.

 

 

Caitlin_M
Administrator
Status changed to: Voting Open
 
Caitlin_M
Administrator
Status changed to: Under Consideration

We are working on an updated event experience in a more advanced tool. While we do not have an update or timeline to share or speak to what types of event reporting will be available, we hope this indicates some awareness that we have heard your feedback and could be taken under consideration while we are building out this tool.

Caitlin_M
Administrator
Status changed to: Not Currently Planned

Thank you for the idea. We are no longer updating our legacy event tool so we will close this feature request. 

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