Cumulative Did Not Open Report

I want to remove contacts that have not opened my emails in over 12 months. Thanks, M

Top Answer

Great news everyone! You can now get a did not open report for the last 90 days or over your last 500 campaigns, using our new segmentation feature. 

To create a segment, you will need to be on your contacts tab. In the sub tab on the contacts page, you should see the new option "segments".




Click "create segment" and you will be brought to the creation flow.


Segments page.png


Select the options of: ‘Did not open’ ‘any email’ 'in the last' and then '90 days'. You also have the option to select a custom timeframe going back 5 years. However, segments is only looking at the last 500 campaigns. If you have sent more than 500 campaigns in the last 5 years,it will stop when it gets to the 500th campaign.


Last 90 days:

Did Not Open segment.png

Last 5 years (500 campaign limit): 

Segment 5 years.png


Once you save and preview, save the segment to a list by clicking the three dots to the right of the segment name and selecting ‘Add to List’.




We recommend sending out a 'We don't want to say goodbye' email to your did not open segment to see who does and does not want to continue to receive your emails. Segmentation is still undergoing development so expect to see more functionality and exciting updates in the future. We hope you continue sharing your feedback as you try out our new segments feature!

Occasional Participant
We are a charity and all the people we email are active supporters. However only about 35% are shown as ever opening our newsletters. Your feedback information shows us the people who did not open our emails individually bit to get a list of people who have never opened an email, we have to export the information from each individual newsletter. From the database it must be possible for you to get me a list in the same way as you list all those who have never opened emails.
It would be nice if you could view all of your did not opens together and not have to go into every campaign you sent.

It would be awesome if we could see a list on Contacts that have not opened up the last 2, 3, etc. emails all under one list. With this we could delete the unneeded contacts all together.

Regular Participant
It would seriously help us if we could view a list of people who never open our emails. It would be even better if we had a list of people who almost always opened our emails. The never opened filter will help us better target who cares and who doesn't, and as you would probably make our open rate higher if we purged uninterested contacts.
I want to clean up my contact list by taking out people that never opened any of my emails in the last 12 months.
Regular Participant
It would be great to weed my list and get rid of people who have not opened the newsletter for a full year or more.
Cleaning out contacts is not easy. If I can find out who is not opening which seems high this may tell me how many to remove from contacts. I also thought I was allowed to send to 500 contacts NOT that I could only have 500 contacts based on my plan.
Is there a way to determine if any of our contacts have NEVER opened any of the emails? I used your tips for adding a tag to determine if they hadn't opened one campaign, but how can you determine if their spam blocker is blocking them all? If our newsletters/campaigns can't be delivered, I don't want to have to go through the list of contacts one by one.
1. I wish I could get reports showing me how many contacts have never opened an email for the past year. 2. For those who have opened some emails, I would like to be able to see how many they have opened, i.e. have they open only 1 in a year, or have they opened 9 out of 10, etc. 3. Then I wish there were a way to group non-responders and low responders so I could easily delete dead weight. I see requests for this back to 2013 in the Community, but I don't see how to do it. I'm having to very slowly review each contact by hand and cull them individually. It's very labor intensive. Thank you.
I was hoping to get a list of contacts that have not opened an email in the last 6 months so I can target those people for a re-engagement promotion. It is my understanding that I have to export the donot open from each email that I have sent over the last 6 months export the list and then massage the data in excel. This is a painfully long process for me to do.
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