Cumulative Did Not Open Report

I want to remove contacts that have not opened my emails in over 12 months. Thanks, M

Top Answer

Great news everyone! You can now get a did not open report for the last 90 days or over your last 500 campaigns, using our new segmentation feature. 

To create a segment, you will need to be on your contacts tab. In the sub tab on the contacts page, you should see the new option "segments".




Click "create segment" and you will be brought to the creation flow.


Segments page.png


Select the options of: ‘Did not open’ ‘any email’ 'in the last' and then '90 days'. You also have the option to select a custom timeframe going back 5 years. However, segments is only looking at the last 500 campaigns. If you have sent more than 500 campaigns in the last 5 years,it will stop when it gets to the 500th campaign.


Last 90 days:

Did Not Open segment.png

Last 5 years (500 campaign limit): 

Segment 5 years.png


Once you save and preview, save the segment to a list by clicking the three dots to the right of the segment name and selecting ‘Add to List’.




We recommend sending out a 'We don't want to say goodbye' email to your did not open segment to see who does and does not want to continue to receive your emails. Segmentation is still undergoing development so expect to see more functionality and exciting updates in the future. We hope you continue sharing your feedback as you try out our new segments feature!


For my wish list, I would like to have a way to filter out all of the accounts that have not opened any emails for a period of time.  For example, listing all the clients who have not opened any emails over the last 12 months.  I know that this can be done by running and exporting several reports and them comparing the lists... but it is time consuming.  Then we could take that list and see if the accounts need to be unsubscribed or deleted.

Status changed to: Certified Great Idea
It would be incredibly helpful to determine people on the list that have never opened our emails or have done so on a very infrequent basis.
It would be extremely helpful to be able to pull up a list of clients who have opened emails in the past 6 months- 1 year. And vice versa those who have not opened emails in the past year. Deleting people one by one is so time consuming and your formatting makes it confusing in the respect that slashing the name does not signify to me that these emails have been removed.
Is there a simple way to get a view/list of those emails that haven't opened our last two (2) email campaigns? We need to find out why, any help, feedback would be great.
Regular Participant
It would be great if a folder existed that held all of the inactive contacts. For instance, if a contact hasn't opened an email in the last 3 or 6 months, they would be moved to the "Inactive" folder. That would make it much easier to weed-out the people who just don't open their emails.
I would like to be able to see who has never opened an email so that I can delete those emails.
Occasional Participant
It would be nice to be able to see which of my contacts have been receiving my newsletters, but haven't been opening any of them. I have contacts from 2007, but I want to see if they've been opening my emails. If not I want to remove them and keep only qualified contacts.
It would help to have a separate list of those customers who have not opened a campaign in 30 days, 60 days and 90 days so that we can market directly to them.
PLEASE stop changing this site all the time! It's already way to complicated, hard to use, and SLOW, and I don't have time to figure out the changes every week. Just keep it the same for a while! PLEASE!
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