Community Coach Insights: Email marketing with Vimeo

[TraceyLeeDavis]

Welcome to the Community Coach Insights series, where our esteemed Constant Contact Community Coaches share their expertise to empower your marketing endeavors. In this series, we delve into the diverse array of tools and strategies available through Constant Contact integrations, curated by our seasoned Coaches with decades of experience. Join us as we explore the power of video marketing, visual design, and e-commerce strategies, all enhanced by seamless integrations, to help you achieve your marketing goals with confidence.

Meet @TraceyLeeDavis,  the brains behind ZingPop Social Media, a company that helps small business owners become online marketing rockstars! As a social media expert and Certified Partner for Constant Contact, Tracey Lee coaches entrepreneurs on utilizing social media and provides comprehensive management for their email marketing campaigns. Tracey Lee is a popular speaker at associations and business groups, and she's been awarded some pretty cool titles, like one of the Silicon Valley Business Journal's 2022 Silicon Valley Woman of Influence, Alignable's Local Business Person of the Year for San Jose (2018-2024), and a Top 25 U.S. Business Mentor of 2021. Plus, she's a Certified Content Marketing Strategist and the Co-Owner and Vice President of the Women's Networking Alliance. And she really, really loves cheese.

I love how simple Constant Contact makes it to add videos to my email marketing. There's no need to juggle platforms or copy links! Constant Contact seamlessly integrates with Vimeo. With just a few clicks, you can connect your accounts and automatically import your Vimeo videos into your Constant Contact library. This means you can easily add them to your emails, surveys, or landing pages directly within your Constant Contact account, streamlining your workflow and making it a breeze to share your video content with your audience.

One of my clients runs a bakery and uses Constant Contact for email marketing. She created a short, eye-catching video showcasing her latest cake-decorating techniques. She can easily embed the video within a Constant Contact email promoting a special cake decorating class using the Vimeo integration. The results? Click-through rates for the class signup link in the email significantly increased compared to previous email campaigns without video content. This is just one example of how the Constant Contact and Vimeo integration can help businesses like yours leverage the power of video marketing to drive real results.

When you create an email using the Cross Device Editor, you can easily insert a video from your Vimeo account. When your contacts click on the video thumbnail in your email, a new web browser tab opens to play the video. 

Use videos to up your marketing game by demonstrating a product, giving a customer testimonial, interviewing a guest, making an announcement, educating on a topic, or even giving a personal holiday greeting. Ready to dive in? Learn how to insert a video into your next email campaign. 

We hope you've found this installment of Community Coach Insights valuable, offering actionable strategies to elevate your marketing efforts. Stay tuned for more insights from our Coaches as they continue to explore innovative ways to leverage Constant Contact and its integrations. Remember, your success is our priority, and with the guidance of our Coaches, you're well-equipped to navigate the ever-evolving landscape of digital marketing. Until next time, happy marketing!