Introducing Segmentation to Constant Contact


Let’s start out by facing a tough reality: most small businesses and non-profits — even the most successful ones — aren’t getting the best results they could be from their email list.


Enter Segmentation


Time is scarce in the small business and non-profit worlds, so we’ve been working on a feature that can help you achieve your goals and do it quickly.


Segmentation is the process of organizing your contacts into different groups with the goal of targeting them with content or offers that are relevant to their needs or interests.



How does segmentation help?


Well, one of the biggest reasons people ignore emails or unsubscribe from email lists is because the content they receive isn’t relevant to them. By ensuring that the right people receive the right message you’re more likely to keep them engaged.


Introducing SegmentationSegmentation.PNG


Segmentation allows you to segment your contact lists right from the Schedule Page. You can choose to send your email across all of your contact lists, or to those who have recently been added to your account, only to people who open your emails, or to people who haven’t opened your email at all. You can specify the period of time for these segments, too.


For more information on using Segmentation look here!

Not applicable

Is it possible to enable segments for video views? For each link I include, I have added a segment that allows me to see how many people click the links within the email. However, I am hoping to be able to see how many people view the embedded videos, but enabling segmenting is not a choice like it is with the links.




Hi Jess!


It's good to see you in the Community! To answer your question, this is not something that we currently have with the new segments feature. 


If you can send an email to social_support(at)constantcontact(dot)com with your username and a reference to this post, I would be happy to track your feedback that this is a feature you would like to have. 




Alex S.

Campaign Contributor

I'd like to see segmentation options for people who are NOT on a specific list. Is this possible?


Hi @ITEP_Comm


That's a great question! I can definitely understand how helpful this option in our segment feature would be. At this time being able to segment contacts by who is not on a list is not a feature that is yet available. This is a feature request I have submitted in your account. You can however do an advanced contacts search and pull contacts based on a list they are not in.


Hi, Is this supported from the API?


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