Past Events

Want to know the secret for driving engagement and selling more through email? It all boils down to understanding what works best with your audience. How do you figure that out? It starts with adopting a testing mindset so you can find your own best practices.

In the inbox, you have just a few milliseconds to capture someone’s attention and convince them to open your email.

Beyond the relationships you’ve been building with your contacts, subject lines determine whether someone reads your email or moves it to the trash.

In this free one-hour webinar, we’ll provide tips and examples to get you writing subject lines that capture subscriber attention and answer questions asked during the webinar. You’ll learn:

• Tips for writing a great subject line
• Ideas for getting creative
• Data-driven subject lines that work

In the busy inbox, you have just a few milliseconds to convince someone to open your email. Beyond the relationship you’ve been building with your contacts, your subject line must capture their attention and entice them to open and read your email.

We recently hosted a webinar where we discussed how taking a few moments to create an enticing subject line can help to improve your open rate. A few highlights from the webinar included:

• The basics of a good subject line
• Trends for writing great subject lines
• Tips for getting creative with your subject lines

In this post, you can watch the webinar in its entirety and read some of the questions asked by our attendees. Interested in our free, future webinars? Sign up here to stay informed!

After you’ve sent your email campaign, you’re ready to take a look at the results. Join us for part four of this 5-part webinar series to learn how to use email marketing reports to improve your results.

Your nonprofit’s email marketing data provides a wealth of information. This data allows you to measure success and improve your opens and clicks moving forward. That’s why it’s important to understand the information that’s available to you and how you can use it to increase engagement and build stronger relationships with your supporters.

In this free, one hour webinar, we’ll show you:

• The types of reports that are available and what they mean
• How to improve your email marketing results
• How to use the reporting tools in Constant Contact

Here you'll find the questions asked by our attendees during the webinar. Want to view the recording? Click here to register and gain access! 

Interested in our free, future webinars? Sign up here to stay informed! 

Resources mentioned during the webinar:

[Guide] Do More For Your Cause With Email Marketing

Do More for Your Cause with Email Marketing – Nonprofit Worksheets